VP, Marketing

The Vice President (VP) of Marketing oversees Zirrus’ marketing strategy and department. They are responsible for developing and implementing strategies to increase brand awareness, drive customer acquisition, and grow revenue. They also lead and mentor a team of marketing professionals, and collaborate with senior leadership to define marketing goals, priorities, budgets and new product offerings.

Essential Job Functions

Marketing strategy: Develop, implement, and monitor strategies to improve brand awareness, drive customer acquisition, and increase revenue aligning with the overall business strategic objectives

Brand awareness: Increase brand awareness through a cohesive marketing plan

Market analysis: Analyze the market for existing products, study trends, and monitor campaign performance

Budgeting: Analyze data to develop the marketing department's budget, including requests for staff, software, advertising space, and promotional merchandise

Campaign supervision: Oversee all marketing campaigns and improve them when possible

Competitor tracking: Track competitor activities

Team leadership: Lead and mentor a team of marketing professionals, providing guidance, coaching, and support to drive performance and professional growth

Knowledge, Skills and Abilities

Ten years of marketing experience and five years of management experience

Working knowledge of SEO, web analytics, and Google Adwords

Experience with CRM software and digital marketing tools and techniques

Strong leadership, communications, analytical, and project management skills

Strategic mindset, with ability to make difficult decisions

Proven history of Critical Thinking capability

Work with and collaborate with the Executive Leadership Team to assist in developing strategic plans and meeting overall corporate objectives

Education and Experience

BS degree in Marketing, Communications, or relevant field

MBA or Master’s Degree in a Marketing related field preferrred

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