Zirrus
Senior Marketing Leader
Zirrus, Yadkinville, North Carolina, United States, 27055
Who We Are
Zirrus is the telecommunications company that exists to connect customers and businesses with one another. Our goal is to enrich our community by providing world-class technology including fiber Internet, wireless telephony, smart home/home security products and services, and a comprehensive suite of business solutions that are second to none. Our business is on a strong growth trajectory, and we are seeking a strategic, business-minded Senior Marketing Leader to further accelerate that growth.
As a Senior Marketing Leader, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals and enhance our brand presence. You will lead a talented marketing team, oversee various marketing initiatives, and collaborate with cross-functional teams to ensure our marketing efforts are effective and results-driven.
Essential Job Functions
Devise marketing and promotion plans to create awareness, consideration, conversion, loyalty, and advocacy
Optimize marketing effectiveness and efficiency via test, learn, adapt methodology
Articulate product pricing and positioning strategies that meet growth and profitability goals
Manage the P&L and grow sales, share, RPU, and gross margin
Analyze competitor and industry trends and create differentiation and competitive advantage
Collaborate effectively with sales, finance, IT, customer service, etc.
Define market segmentation strategies, customer journey maps, and customer personas
Develop forecasting models and KPIs for customer segments
Scope and prioritize activities based on business and customer impact
Work effectively with internal and external creative agency resources
Enthusiastic-willing to grow and learn in a fast-paced environment
Critical thinker with opportunity to interact with C-level staff daily
Knowledge, Skills, and Abilities
Leadership: cultivate collaborative and engaged teams that create winning strategies and align actions with objectives to meet and exceed objectives
Critical Thinking Skills: assess and interpret data and translate that information into actionable insights that lead to superior decision making
Functional Expertise: highly skilled at leading a business, strategic planning, brand positioning, and the creation and execution of effective marketing and omnichannel media campaigns
Growth potential: willingness to take on additional responsibilities to grow in role and prepare for advancement (Job hoppers need not apply!)
Passionate about marketing products and services that engage and retain customers
Ability to lead teams, projects, and work effectively with employees across the organization
Consumer-centric marketing skillset
Effectively communicate product and marketing strategies and recommendations
Solid technical background and motivation to engage in ongoing personal and professional development
Attuned to modern marketing strategies such as social media marketing, email marketing, affiliate marketing, SMS marketing, Internet ads etc.
Strong problem-solving skills and ability to deliver results while managing competing priorities
Education and Experience
Undergraduate degree in Business, Marketing or Finance, MBA preferred
3-5 years’ experience with proven track record of success in marketing and product management preferred.
#J-18808-Ljbffr
Zirrus is the telecommunications company that exists to connect customers and businesses with one another. Our goal is to enrich our community by providing world-class technology including fiber Internet, wireless telephony, smart home/home security products and services, and a comprehensive suite of business solutions that are second to none. Our business is on a strong growth trajectory, and we are seeking a strategic, business-minded Senior Marketing Leader to further accelerate that growth.
As a Senior Marketing Leader, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals and enhance our brand presence. You will lead a talented marketing team, oversee various marketing initiatives, and collaborate with cross-functional teams to ensure our marketing efforts are effective and results-driven.
Essential Job Functions
Devise marketing and promotion plans to create awareness, consideration, conversion, loyalty, and advocacy
Optimize marketing effectiveness and efficiency via test, learn, adapt methodology
Articulate product pricing and positioning strategies that meet growth and profitability goals
Manage the P&L and grow sales, share, RPU, and gross margin
Analyze competitor and industry trends and create differentiation and competitive advantage
Collaborate effectively with sales, finance, IT, customer service, etc.
Define market segmentation strategies, customer journey maps, and customer personas
Develop forecasting models and KPIs for customer segments
Scope and prioritize activities based on business and customer impact
Work effectively with internal and external creative agency resources
Enthusiastic-willing to grow and learn in a fast-paced environment
Critical thinker with opportunity to interact with C-level staff daily
Knowledge, Skills, and Abilities
Leadership: cultivate collaborative and engaged teams that create winning strategies and align actions with objectives to meet and exceed objectives
Critical Thinking Skills: assess and interpret data and translate that information into actionable insights that lead to superior decision making
Functional Expertise: highly skilled at leading a business, strategic planning, brand positioning, and the creation and execution of effective marketing and omnichannel media campaigns
Growth potential: willingness to take on additional responsibilities to grow in role and prepare for advancement (Job hoppers need not apply!)
Passionate about marketing products and services that engage and retain customers
Ability to lead teams, projects, and work effectively with employees across the organization
Consumer-centric marketing skillset
Effectively communicate product and marketing strategies and recommendations
Solid technical background and motivation to engage in ongoing personal and professional development
Attuned to modern marketing strategies such as social media marketing, email marketing, affiliate marketing, SMS marketing, Internet ads etc.
Strong problem-solving skills and ability to deliver results while managing competing priorities
Education and Experience
Undergraduate degree in Business, Marketing or Finance, MBA preferred
3-5 years’ experience with proven track record of success in marketing and product management preferred.
#J-18808-Ljbffr