Coca-Cola
Senior Manager, End-to-End Connections & Media
Coca-Cola, Atlanta, Georgia, United States, 30383
Senior Manager, End-to-End Connections & Media
The
Senior Manager, E2E Connections and Media
role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) connection plans across the most relevant paid, earned, owned, and shared connection points for the U.S. market. In addition, this individual will develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies based on historical learnings (including Marketing Mix Modelling), and applying the latest industry and marketplace knowledge.
The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.
The Senior Manager, E2E Connections and Media also directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).
Function Specific Activities:Experienced in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment.Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry and agency partner direction.Identify, nurture and leverage external industry and agency partnerships. Serve as the day-to-day manager of E2E plans, industry partners and agency deliverables.Provide a consumer-first lens to all E2E plans and drive vision across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs.Understand and be able to simply communicate complex trends in the media landscape and consumer media behavior.
Education:
Bachelor's Degree required.
Related Work Experience:7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complemented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints.High level of acumen on digital media (including programmatic) and paid social.Understanding of media measurement and full funnel measurement.Has worked in a highly matrixed, cross-functional organization.CPG experience is an asset, broad industry experience preferred.Experience on large, multi-channel marketing campaigns including integrated media partnerships.
Preferred Qualifications:
Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and beyond paid media (e.g., Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of current brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc.
Technical Skills:
Solid strategic thinking and ideation.Project and relationship management skills.Connections planning and investment across paid and beyond touchpoints.Leadership acumen.Superior influencing and storytelling skills.Adept data and analytics knowledge and application.Strong financial acumen.
Skills:
Videography; Influencing; Social Media; Waterfall Project Management; Programmatic; Paid Search Marketing; Marketing Campaigns; Creativity; Marketing Strategies; Data Driven; Digital Media; Microsoft Office; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Teamwork; Search Engine Marketing (SEM); Digital Signage; Negotiation; Connections Planning; Agency Management.#J-18808-Ljbffr
The
Senior Manager, E2E Connections and Media
role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) connection plans across the most relevant paid, earned, owned, and shared connection points for the U.S. market. In addition, this individual will develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies based on historical learnings (including Marketing Mix Modelling), and applying the latest industry and marketplace knowledge.
The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.
The Senior Manager, E2E Connections and Media also directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).
Function Specific Activities:Experienced in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment.Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry and agency partner direction.Identify, nurture and leverage external industry and agency partnerships. Serve as the day-to-day manager of E2E plans, industry partners and agency deliverables.Provide a consumer-first lens to all E2E plans and drive vision across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs.Understand and be able to simply communicate complex trends in the media landscape and consumer media behavior.
Education:
Bachelor's Degree required.
Related Work Experience:7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complemented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints.High level of acumen on digital media (including programmatic) and paid social.Understanding of media measurement and full funnel measurement.Has worked in a highly matrixed, cross-functional organization.CPG experience is an asset, broad industry experience preferred.Experience on large, multi-channel marketing campaigns including integrated media partnerships.
Preferred Qualifications:
Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and beyond paid media (e.g., Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of current brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc.
Technical Skills:
Solid strategic thinking and ideation.Project and relationship management skills.Connections planning and investment across paid and beyond touchpoints.Leadership acumen.Superior influencing and storytelling skills.Adept data and analytics knowledge and application.Strong financial acumen.
Skills:
Videography; Influencing; Social Media; Waterfall Project Management; Programmatic; Paid Search Marketing; Marketing Campaigns; Creativity; Marketing Strategies; Data Driven; Digital Media; Microsoft Office; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Teamwork; Search Engine Marketing (SEM); Digital Signage; Negotiation; Connections Planning; Agency Management.#J-18808-Ljbffr