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Hawaiian Airlines, Inc.

Senior Analyst, Loyalty and Travel Products

Hawaiian Airlines, Inc., Houston, Texas, United States,


At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!

Key Responsibilities

Communicate data, reports, and analyses to business and management teams, providing interpretation within the context of the business and making recommendations for improvements.

Build and manage multiple business cases, models, and forecasts to help guide positive business outcomes.

Reports to the Marketing Analytics team while supporting a specific business area by fielding requests, attending meetings to keep informed of business, and building relationships to anticipate needs.

Extract and compile data from multiple internal and external sources, evaluating the reliability and appropriate use for the information.

Create regular and ad hoc reporting, identifying performance indicators, and presenting information in periodic dashboards and tools for data investigations.

Model, forecast, and explain customer behavior, program trends, drivers for business changes, and opportunities for business improvement.

Use analytical approaches to evaluate marketing campaign performance, propose negotiation strategies, proactively recommend business improvements, and assess potential opportunities.

Responsible for tracking, reporting, and analyzing performance of marketing campaigns, ad-hoc analytic requests, and development/automation of regular reports.

Define analytical and data requirements for information systems, and work with technology teams on implementing and prioritizing improvements.

Senior analysts are expected to learn new techniques and act as a guide for other team members using domain expertise.

Senior analysts will present regularly to executive leadership with prepared projects or hypotheses to test and learn from marketing efforts.

Senior analysts will regularly host meetings, take notes, and assign/track action items for follow up.

Other duties as assigned.

Minimum Requirements

Bachelor’s degree in a quantitative, business, technical, or related discipline; or an equivalent combination of education and related working experience.

2 years of professional experience in data analysis or related working experience.

Proficient in writing advanced SQL queries and working with large data sets.

Excellent analytical skills and high degree of business acumen.

Strong organizational, communication, and presentation skills to tell actionable stories with data.

Good technical skills and knowledge of MS Office, specifically Excel (e.g. pivots, charts, Power Query, etc.).

Understanding of relational database architecture and the ability to merge large data sets from disparate sources.

Experience with statistical modeling, machine learning, operations research, or equivalents.

Ability to work cross-functionally and lead projects.

Able to multi-task and prioritize across multiple responsibilities.

Proficient in a wide range and application of analytical, quantitative, and statistical techniques and tools to derive insights from large, complex data environments solving complex and ambiguous business problems in a timely manner.

Preferred Qualifications

Graduate degree in a research, marketing, or quantitative discipline.

4 years of professional experience in data analysis.

Experience as an analyst in marketing, merchandising, loyalty, or consulting.

Experience with customer data platforms and Loyalty-based consumer data.

Knowledge of Tableau or similar data visualization tools to build and automate dashboards and reporting.

Experience with identifying and presenting on key consumer behaviors and opportunities for personalization using digital journey analytics across multiple touchpoints.

Prior experience using JIRA or other task management systems to receive, track, prioritize, and complete requests from multiple business owners.

About Hawaiian Airlines

Now in its 95th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 16 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

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