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National PTA

Editorial & Digital Manager

National PTA, Alexandria, Virginia, us, 22350


The Editorial & Digital Manager oversees the development and delivery of NPTA’S editorial and promotional content. They review internal and external communications content ensuring it is consistent with the association’s style guide, and advances mission, strategic vision and organizational goals.

The manager oversees project management and promotion for the association’s Our Children online magazine, social media content, How We PTA storytelling initiative, the annual report, and the editorial style guide. They write scripts and speeches for National PTA events and senior leaders and will manage freelance writers, social media consultants, vendors and contractors.

Salary: $78,000 per year with consideration for additional experience & skills.

THE ROLE

Manage the publishing and promotion of Our Children Online Magazine::

Manages the annual budget for the Our Children online magazine and other editorial projects

Manages an editorial calendar

Coordinates with magazine managing editor and contributors/freelancers

Manages translation and posting of articles; tracks metrics

Researches, interviews, writes and edits content

Tracks/fulfills advertising commitments; tracking metrics

Develops strategies to elevate readership and responds to reader inquries

Writes and disseminates monthly newsletters

Manage and implement How We PTA storytelling initiative:

Meets metrics and engagement goals for sponsored/funded work

Manages consultants

Develops a plan for stories to share across PTA channels

Trains staff, volunteers and grantees

Lead the development and implementation of social media strategies and communications plans

Leads the strategy for social media assets, including Twitter/X, Facebook, Instagram, Flickr, Pinterest, LinkedIn, YouTube, TikTok and Discord

Manages the writing and editing of social media copy

Liaise with social media partners and meet deliverables for funded work

Works with consultants to develop ads and manage budgets for for various campaigns

Monitors analyzes and reports

Review e-newsletters and e-blasts

Write and execute the scripts and run of show for National PTA events:

Speechwriting for National PTA’s president, president-elect, and executive director

Writes and revises scripts and run of show for PTA events

Leads script review with event teams and leadership

Manages rehearsals and recordings and onsite sessions/events with leadership

Manage and produce National PTA’s annual report:

Develops a creative brief and content outline in collaboration with executive and volunteer leadership

Researches , writes and edits content

Manages design, production and dissemination

Additional Duties

Follows the Communications Team process and workflow for projects and tasks

Manages the regular review and update of the association’s style guide

Contributes to the development and execution of communications plans

Identify, communicate, and align work to PTA DEI values and commitments to move the mission forward

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