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Tbwa Chiat/Day Inc

Manager Ecommerce/Program Sales Atlanta, Georgia, United States

Tbwa Chiat/Day Inc, Atlanta, Georgia, United States, 30383


Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.We are looking for a strategic and results-driven Manager of Ecommerce/Program Sales to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.Key Responsibilities:Sales Strategy : Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.Merchandise Assortment:

Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.Marketing Collaboration:

Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.Data Analysis:

Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.Competitive Analysis:

Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.Customer Experience:

Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.Cross-functional Collaboration:

Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.Team Leadership:

Lead and develop a high-performing program sales team, providing guidance, mentorship, and support to achieve departmental goals.Qualifications:Bachelor’s degree in Business Administration, Marketing, or a related field.Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.Detail-oriented and analytical mindset with strong problem-solving skills.Salary Range:

The base salary range for this position is $80k to $90k. Compensation will be determined based on geographic location, skills, education, and experience. In addition, we believe in pay equity and consider internal equity of our current team members as part of any offer.BDA is more than a workplace - it’s a family. For more than three decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.Connect With Us!

Not ready to apply? Connect with us for general consideration.

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