Merck Sharp & Dohme
Associate Director, Marketing Comms/Chan
Merck Sharp & Dohme, North Wales, Pennsylvania, United States,
Job Description
About HH Data, Digital and Analytics
The Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.
The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.
The Role
This role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.
Additional key responsibilities will include:
Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas.
Leading the development, planning, and execution of modular and omnichannel content for global markets.
Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs.
Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers.
Partnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.
Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable).
Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific Platform.
Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHI.
Aligning with Policy & Market Access initiatives to gain a deeper understanding as related to content development.
Creating opportunities to experiment, test and learn.
Managing appropriate budgets.
The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.
Position Qualifications:
Education Minimum Requirement:
Bachelor’s Degree required.
Advanced degree preferred.
Required Experience and Skills:
Demonstrated experience in digital marketing execution, digital media planning and customer analytics.
Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions.
Consistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-Minded.
Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development.
Strong knowledge of marketing principles, such as L3 (Listen, Lead, Learn).
Prior success leading cross-functional teams.
Agency/vendor management experience.
Strong project management and interpersonal skills.
Preferred Experience and Skills:
Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories, or other therapeutic areas that require complex scientific understanding.
Product/New Indication/Market event launch experience.
Experience with HCC content development/promotion.
Experience and demonstrated leadership working with key marketing stakeholders, and country contacts.
Creative thinking / problem-solving skills / story telling expertise.
Ability to communicate proactively and effectively.
Self-motivated; hands-on approach to work.
Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams.
Strong strategic thinking.
Experience using analytics to measure and optimize digital initiatives/campaigns.
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About HH Data, Digital and Analytics
The Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.
The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.
The Role
This role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.
Additional key responsibilities will include:
Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas.
Leading the development, planning, and execution of modular and omnichannel content for global markets.
Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs.
Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers.
Partnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.
Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable).
Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific Platform.
Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHI.
Aligning with Policy & Market Access initiatives to gain a deeper understanding as related to content development.
Creating opportunities to experiment, test and learn.
Managing appropriate budgets.
The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.
Position Qualifications:
Education Minimum Requirement:
Bachelor’s Degree required.
Advanced degree preferred.
Required Experience and Skills:
Demonstrated experience in digital marketing execution, digital media planning and customer analytics.
Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions.
Consistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-Minded.
Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development.
Strong knowledge of marketing principles, such as L3 (Listen, Lead, Learn).
Prior success leading cross-functional teams.
Agency/vendor management experience.
Strong project management and interpersonal skills.
Preferred Experience and Skills:
Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories, or other therapeutic areas that require complex scientific understanding.
Product/New Indication/Market event launch experience.
Experience with HCC content development/promotion.
Experience and demonstrated leadership working with key marketing stakeholders, and country contacts.
Creative thinking / problem-solving skills / story telling expertise.
Ability to communicate proactively and effectively.
Self-motivated; hands-on approach to work.
Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams.
Strong strategic thinking.
Experience using analytics to measure and optimize digital initiatives/campaigns.
#J-18808-Ljbffr