StartupTAP
Demand Generation Marketing Manager
StartupTAP, El Segundo, California, United States, 90245
Role:
Demand Generation Marketing Manager -
emphasis on email/SMS campaign experienceCompany:
Fintech startup -
more detail provided via email prior to initial callLocation:
El Segundo, CA -
hybrid 2x week in-officeCompensation:- Mid level:
$100k - 120k base + performance-based bonus and equity options- Senior level:
$120k - $140k base + performance-based bonus and equity options
Key Responsibilities
Execute successful campaigns to generate leads and grow the sales pipelineLead the marketing efforts to upsell our product suite and expand customer engagementDrive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenueIdentify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimizationLeverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scaleDesign iterative experimentation plans to continuously optimize and improve campaign effectivenessDrive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularlyAnalyze trends, develop actionable insights, and socialize relevant learnings across the organizationDevelop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiencesCollaborate closely with key stakeholders across Product, Engineering, Sales, and Customer SuccessSkills & Requirements
4+ years of email marketing/CRM experience4+ years of experience marketing software products, ideally B2B or B2B2CExperience with
HubSpot
highly preferredDeep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)Technical email knowledge (understanding of webhooks, APIs)Self-starter with the ability to drive projects forward with minimal oversightAdvanced analytical skills; ability to analyze trends and derive actionable insights from dataUser-first sensibilityExcellent written and verbal communication skillsDemonstrated ability to collaborate cross-functionally across technical and non-technical teamsBenefits & Perks
Medical, dental, and vision insuranceHSA and FSA accounts401(k) retirement planUnlimited PTO with responsibility and accountabilityDisability & Life insuranceHybrid work environment in a beautiful El Segundo-based officeGympass membership
#J-18808-Ljbffr
Demand Generation Marketing Manager -
emphasis on email/SMS campaign experienceCompany:
Fintech startup -
more detail provided via email prior to initial callLocation:
El Segundo, CA -
hybrid 2x week in-officeCompensation:- Mid level:
$100k - 120k base + performance-based bonus and equity options- Senior level:
$120k - $140k base + performance-based bonus and equity options
Key Responsibilities
Execute successful campaigns to generate leads and grow the sales pipelineLead the marketing efforts to upsell our product suite and expand customer engagementDrive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenueIdentify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimizationLeverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scaleDesign iterative experimentation plans to continuously optimize and improve campaign effectivenessDrive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularlyAnalyze trends, develop actionable insights, and socialize relevant learnings across the organizationDevelop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiencesCollaborate closely with key stakeholders across Product, Engineering, Sales, and Customer SuccessSkills & Requirements
4+ years of email marketing/CRM experience4+ years of experience marketing software products, ideally B2B or B2B2CExperience with
HubSpot
highly preferredDeep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)Technical email knowledge (understanding of webhooks, APIs)Self-starter with the ability to drive projects forward with minimal oversightAdvanced analytical skills; ability to analyze trends and derive actionable insights from dataUser-first sensibilityExcellent written and verbal communication skillsDemonstrated ability to collaborate cross-functionally across technical and non-technical teamsBenefits & Perks
Medical, dental, and vision insuranceHSA and FSA accounts401(k) retirement planUnlimited PTO with responsibility and accountabilityDisability & Life insuranceHybrid work environment in a beautiful El Segundo-based officeGympass membership
#J-18808-Ljbffr