Search Engine Land We
Manager, Paid Media (Hybrid)
Search Engine Land We, San Diego, California, United States, 92189
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Manager, Paid Media (Hybrid)
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Apria .Job Summary
Lofta is seeking a Paid Media Manager with a deep expertise in Google Ads to lead our paid media strategy and execution. This role is pivotal in driving revenue growth, enhancing brand visibility, and optimizing overall ROI on total digital media spend. The ideal candidate will have experience developing and implementing a paid media strategy including Google Ads, Bing Ads, Paid Social, Connected TV and Retargeting.Salary: $125,000.00 - $160,000.00 / AnnualShift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home.Essential Duties And Responsibilities
Develop and execute comprehensive paid media strategies aligned with business objectives across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby).Oversee campaign performance and identify optimization opportunities.Identify and implement improvement strategies in Google Ads and Bing Ads accounts including direct implementation of new keyword structures, ad copy structure, campaign optimization and budget management.Oversee brand awareness campaigns in Meta, Criteo, and Connected TV to drive increased branded traffic.Create effective weekly reporting to support data-driven decision making and foster discussions with leadership.Collaborate with cross-functional teams to ensure campaign success.Stay up-to-date on industry trends and emerging channels.Qualifications
7 – 10+ years of experience with agency or in-house team, with direct “hands on keys” role in Google Ads.Experience managing spend levels > $5M / year in Google Ads.Google Ads certifications.Experience with DTC e-commerce brand.If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Hospitals and Health Care, Transportation, Logistics, Supply Chain and Storage, and Warehousing and Storage.
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Manager, Paid Media (Hybrid)
role at
Apria .Job Summary
Lofta is seeking a Paid Media Manager with a deep expertise in Google Ads to lead our paid media strategy and execution. This role is pivotal in driving revenue growth, enhancing brand visibility, and optimizing overall ROI on total digital media spend. The ideal candidate will have experience developing and implementing a paid media strategy including Google Ads, Bing Ads, Paid Social, Connected TV and Retargeting.Salary: $125,000.00 - $160,000.00 / AnnualShift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home.Essential Duties And Responsibilities
Develop and execute comprehensive paid media strategies aligned with business objectives across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby).Oversee campaign performance and identify optimization opportunities.Identify and implement improvement strategies in Google Ads and Bing Ads accounts including direct implementation of new keyword structures, ad copy structure, campaign optimization and budget management.Oversee brand awareness campaigns in Meta, Criteo, and Connected TV to drive increased branded traffic.Create effective weekly reporting to support data-driven decision making and foster discussions with leadership.Collaborate with cross-functional teams to ensure campaign success.Stay up-to-date on industry trends and emerging channels.Qualifications
7 – 10+ years of experience with agency or in-house team, with direct “hands on keys” role in Google Ads.Experience managing spend levels > $5M / year in Google Ads.Google Ads certifications.Experience with DTC e-commerce brand.If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Hospitals and Health Care, Transportation, Logistics, Supply Chain and Storage, and Warehousing and Storage.
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