Henkel AG & Co. KGaA
Influencer Marketing Manager
Henkel AG & Co. KGaA, Culver City, California, United States, 90232
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?YOUR ROLE
We are seeking an experienced and dynamic Influencer Marketing Manager to manage the development and execution of our influencer strategy.You will be responsible for building and maintaining relationships with influencers, while collaborating closely with internal teams to ensure all influencer campaigns align with broader business goals.Influencer Strategy & Execution: Develop and manage the influencer marketing strategy, from identifying and building relationships with potential influencers and brand ambassadors to coordinating and executing influencer campaigns.Relationship Management: Serve as the main point of contact for all influencer relationships, including prosumers and stylists. Build and maintain strong, long-term partnerships to support brand growth and campaign success.Contract & Legal Coordination: Lead contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements, while coordinating with internal legal partners.Cross-Functional Collaboration: Work closely with internal teams to ensure influencer activities are aligned with overall business objectives and brand messaging.Agency Liaison: Act as the primary contact for influencer agency, ensuring seamless communication and alignment on campaign goals.Performance Monitoring: Establish and track KPIs to measure the effectiveness of influencer campaigns, making data-driven recommendations for improvement and optimization.Guidelines & Best Practices: Establish influencer guidelines and best practices to ensure consistent brand representation and high-quality content across influencer collaborations.
#J-18808-Ljbffr
We are seeking an experienced and dynamic Influencer Marketing Manager to manage the development and execution of our influencer strategy.You will be responsible for building and maintaining relationships with influencers, while collaborating closely with internal teams to ensure all influencer campaigns align with broader business goals.Influencer Strategy & Execution: Develop and manage the influencer marketing strategy, from identifying and building relationships with potential influencers and brand ambassadors to coordinating and executing influencer campaigns.Relationship Management: Serve as the main point of contact for all influencer relationships, including prosumers and stylists. Build and maintain strong, long-term partnerships to support brand growth and campaign success.Contract & Legal Coordination: Lead contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements, while coordinating with internal legal partners.Cross-Functional Collaboration: Work closely with internal teams to ensure influencer activities are aligned with overall business objectives and brand messaging.Agency Liaison: Act as the primary contact for influencer agency, ensuring seamless communication and alignment on campaign goals.Performance Monitoring: Establish and track KPIs to measure the effectiveness of influencer campaigns, making data-driven recommendations for improvement and optimization.Guidelines & Best Practices: Establish influencer guidelines and best practices to ensure consistent brand representation and high-quality content across influencer collaborations.
#J-18808-Ljbffr