Brand Campaign Lead

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.The Brand Campaign Lead is a key role within Brand Marketing toensurethat Brand and its agency partners flawlessly execute through cross-functional collaboration and optimal delivery.The Campaign Lead is the driving force behind projects and business objectives with a strategic mindset that ensures smooth execution from project initiation to delivery. They are solution-driven, organized, foster inclusive collaboration and have exceptional people skills. They oversee campaign development providing clarity of roles and ensuring key milestones, deliverables and approvals are achieved on time and within budget and scope.The Campaign Lead will helpfoster a positive and collaborative work environment across Brand teams, Communications, Product, Sales, Media, PDM, Strategy, Legal, and creative & foundational agencies.RESPONSIBILITIES:Lead project management and the project management team for campaign development, resource management, and ensuring project deliverables are met.Under the direction of the Brand Strategy Director, the Brand Campaign Lead will define project scope, goals, and deliverables and drive the planning & execution of simultaneous integrated projects across the BrandWithin the Brand Strategy team, the Campaign Lead will track project progress and identify potential risks, manage project budget and resources, effectively anticipating, identifying, and driving resolution to eliminate bottlenecksGeneral delivery oversight, including but not limited to, internal & external statuses for stakeholder management; ensuring agency model and workflow is working efficiently and with high qualityPartner with agency Project Management/Account teams, to lead the definition of deliverables and project schedulesTrack and manage talent, music and licensing rightsDrive continual process improvement initiatives; both corporate driven as well as individually designedIdentify and share workstream best practicesImplement and adhere to GM process and enforce it within the team and agency partnersOversee and authorize purchase orders (POs) as part of managing marketing campaignsMonitor and uphold project budgets to ensure financial adherence and efficiencyVerify that project briefs are approved and align with budgetHorizon plan, identify and schedule leadership reviewsExemplify attention to detail and flawless executionMaintain annual scopes & timelinesESSENTIAL QUALIFICATIONS/REQUIREMENTSBachelor's Degree in Marketing or related field5+ years of marketing/ad agency experience required; automotive and/or diverse industry experience preferredBroad marketing skillset and ability to effectively collaborate across functionsExcellent written and verbal communication skillsStrong project management and organizational skillsHighly developed presentation skills both in the development and delivery of presentationSelf-starter who takes initiative, values continuous learning, and collaborates effectively with others.This job may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.#J-18808-Ljbffr