General Motors
Brand Campaign Lead
General Motors, Warren, Michigan, United States, 48091
Job DescriptionThis role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
The Brand Campaign Lead is a key role within Brand Marketing to ensure that Brand and its agency partners flawlessly execute through cross-functional collaboration and optimal delivery.
The Campaign Lead is the driving force behind projects and business objectives with a strategic mindset that ensures smooth execution from project initiation to delivery. They are solution-driven, organized, foster inclusive collaboration and have exceptional people skills. They oversee campaign development providing clarity of roles and ensuring key milestones, deliverables and approvals are achieved on time and within budget and scope.
The Campaign Lead will help foster a positive and collaborative work environment across Brand teams, Communications, Product, Sales, Media, PDM, Strategy, Legal, and creative & foundational agencies.
RESPONSIBILITIES:
Lead project management and the project management team for campaign development, resource management, and ensuring project deliverables are met.
Under the direction of the Brand Strategy Director, the Brand Campaign Lead will define project scope, goals, and deliverables and drive the planning & execution of simultaneous integrated projects across the Brand.
Within the Brand Strategy team, the Campaign Lead will track project progress and identify potential risks, manage project budget and resources, effectively anticipating, identifying, and driving resolution to eliminate bottlenecks.
General delivery oversight, including but not limited to, internal & external statuses for stakeholder management; ensuring agency model and workflow is working efficiently and with high quality.
Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules.
Track and manage talent, music and licensing rights.
Drive continual process improvement initiatives; both corporate driven as well as individually designed.
Identify and share workstream best practices.
Implement and adhere to GM process and enforce it within the team and agency partners.
Oversee and authorize purchase orders (POs) as part of managing marketing campaigns.
Monitor and uphold project budgets to ensure financial adherence and efficiency.
Verify that project briefs are approved and align with budget.
Horizon plan, identify and schedule leadership reviews.
Exemplify attention to detail and flawless execution.
Maintain annual scopes & timelines.
ESSENTIAL QUALIFICATIONS/REQUIREMENTS
Bachelor's Degree in Marketing or related field.
5+ years of marketing/ad agency experience required; automotive and/or diverse industry experience preferred.
Broad marketing skillset and ability to effectively collaborate across functions.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Highly developed presentation skills both in the development and delivery of presentation.
Self-starter who takes initiative, values continuous learning, and collaborates effectively with others.
This job may be eligible for relocation benefits.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you, your family and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
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The Brand Campaign Lead is a key role within Brand Marketing to ensure that Brand and its agency partners flawlessly execute through cross-functional collaboration and optimal delivery.
The Campaign Lead is the driving force behind projects and business objectives with a strategic mindset that ensures smooth execution from project initiation to delivery. They are solution-driven, organized, foster inclusive collaboration and have exceptional people skills. They oversee campaign development providing clarity of roles and ensuring key milestones, deliverables and approvals are achieved on time and within budget and scope.
The Campaign Lead will help foster a positive and collaborative work environment across Brand teams, Communications, Product, Sales, Media, PDM, Strategy, Legal, and creative & foundational agencies.
RESPONSIBILITIES:
Lead project management and the project management team for campaign development, resource management, and ensuring project deliverables are met.
Under the direction of the Brand Strategy Director, the Brand Campaign Lead will define project scope, goals, and deliverables and drive the planning & execution of simultaneous integrated projects across the Brand.
Within the Brand Strategy team, the Campaign Lead will track project progress and identify potential risks, manage project budget and resources, effectively anticipating, identifying, and driving resolution to eliminate bottlenecks.
General delivery oversight, including but not limited to, internal & external statuses for stakeholder management; ensuring agency model and workflow is working efficiently and with high quality.
Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules.
Track and manage talent, music and licensing rights.
Drive continual process improvement initiatives; both corporate driven as well as individually designed.
Identify and share workstream best practices.
Implement and adhere to GM process and enforce it within the team and agency partners.
Oversee and authorize purchase orders (POs) as part of managing marketing campaigns.
Monitor and uphold project budgets to ensure financial adherence and efficiency.
Verify that project briefs are approved and align with budget.
Horizon plan, identify and schedule leadership reviews.
Exemplify attention to detail and flawless execution.
Maintain annual scopes & timelines.
ESSENTIAL QUALIFICATIONS/REQUIREMENTS
Bachelor's Degree in Marketing or related field.
5+ years of marketing/ad agency experience required; automotive and/or diverse industry experience preferred.
Broad marketing skillset and ability to effectively collaborate across functions.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Highly developed presentation skills both in the development and delivery of presentation.
Self-starter who takes initiative, values continuous learning, and collaborates effectively with others.
This job may be eligible for relocation benefits.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you, your family and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
#J-18808-Ljbffr