General Motors
Head of Agency Relations, Licensing & Partnerships
General Motors, Warren, Michigan, United States, 48091
Job DescriptionThis role is categorized as
hybrid
. This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.
This job may be eligible for relocation benefits.
General Motors is seeking a
Head of Agency Relations & Partnerships
- a strategic leader responsible for developing highly collaborative and productive relationships between General Motor’s marketing, its agencies and business partners, which includes leading the GM Licensed Merchandise program. The successful candidate must demonstrate the ability to problem solve undefined opportunities, innovate new solutions, and lead through collaboration while creating a culture of trust with mutually beneficial and productive outcomes.
The Head of Agency Relations, Licensing & Partnerships, will:
Create and lead a team who will provide in-house expertise to support and liaise between the GM Marketing teams and agencies to foster strong relationships with on-going dialogue to ensure marketing plans and executions are produced on-time, on-budget and with excellence. The relationships include a wide range of agency partners including creative, foundational, CRM, media, retail T2/3, experiential, branded entertainment, social media, data, and site amongst others.
Meet with Brand Strategy Directors and participate in key meetings to understand their business and marketing challenges to better offer solutions.
Hold on-going dialogue with agency partners to understand the pulse of their business.
Provide support and guidance for GM’s global marketing teams with regards to their agency models and relationships.
Integrate with GM Purchasing to develop contracts and agency compensation models that drive effective solutions and produce resource efficiencies.
Serve as GM’s internal Business Affairs expert to lead operations support such as trafficking, licensing, legal & safety reviews, staffing, navigating GM, etc.
Horizon scan and network for industry best practices, new technologies and innovation in agency solutions to continually innovate GM’s model.
Create and oversee the GM Licensing model with measurable performance (eg. sales, profitability) outcomes. Support the business units’ licensing programs to grow revenue. Develop and implement a GM Licensed Merchandise marketing plan.
Partner with GM Purchasing to evaluate production bids and provide guidance on efficiencies.
Seek out opportunities to drive efficiencies and best practices within contractual partnerships.
Key Responsibilities:
Foster and maintain outstanding agency & partnership relationships.
Guide and provide agency solutions for the brand teams, business units and their marketing needs.
Provide expertise and guidance for global agency relationships.
Lead GM's agency and partnership compensation models with the ability to design innovative solutions that motivate excellence.
Design, implement and oversee agency incentive compensation model.
Work with business units to develop and provide on-going, detailed agency scopes.
Lead agency business affairs responsibilities.
Provide technical expertise for new creative production solutions including AI, CG and data tech stacks. Govern unified asset taxonomy and tagging to manage assets and their measurement.
Partner with GM Purchasing to manage agency , partnership, and creative production contracts .
Partner with budget management to align scopes with agency fees while optimizing marketing budget framework.
Develop and execute GM Licensing & Merchandising model with clear outcomes (sales & revenue).
Lead strategy and relationships with branded entertainment agencies.
Establish and maintain relationships with multiple internal stakeholders including, but no limited to brand teams, purchasing, legal, MIT, adjacent businesses, Design, etc.
Provide consistent communication with senior leadership and stakeholders, providing updates on status, issues, and opportunities.
Additional Job DescriptionWho You Are:
Bachelor’s degree in business, Marketing, Liberal Arts, or a related field, with a clear understanding of agency structures and processes.
At least 10 years of experience working with or at creative agencies.
Minimum 5 years of leadership experience, managing diverse teams and fostering a collaborative, innovative work environment.
Proven ability to work in situations with undefined processes with the ability to develop, recommend and implement new solutions.
Innovative mind-set to continually assess industry agency relations best practices and redefine approach.
Highly developed and demonstrated interpersonal skills required to anticipate and navigate differences of opinions and performance issues.
Commercial mind-set. Must understand and optimize the various agency service models especially T1/T2/T3, but also adjacent business (eg. OnStar, Accessories, CCA, etc.)
A self-starter with the ability to operate in a fast-paced environment, manage multiple projects simultaneously, and pivot strategies based on enterprise business priorities.
Strong analytical skills, capable of working with GM Purchasing, GM Legal, agencies and business units to write contracts that meet business needs while driving efficiencies. Exceptional attention to detail. Work with a sense of purpose and urgency.
Excellent communication skills, with the ability to articulate vision, strategy, and results to a wide range of internal and external stakeholders at all levels.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you, your family and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
#J-18808-Ljbffr
hybrid
. This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.
This job may be eligible for relocation benefits.
General Motors is seeking a
Head of Agency Relations & Partnerships
- a strategic leader responsible for developing highly collaborative and productive relationships between General Motor’s marketing, its agencies and business partners, which includes leading the GM Licensed Merchandise program. The successful candidate must demonstrate the ability to problem solve undefined opportunities, innovate new solutions, and lead through collaboration while creating a culture of trust with mutually beneficial and productive outcomes.
The Head of Agency Relations, Licensing & Partnerships, will:
Create and lead a team who will provide in-house expertise to support and liaise between the GM Marketing teams and agencies to foster strong relationships with on-going dialogue to ensure marketing plans and executions are produced on-time, on-budget and with excellence. The relationships include a wide range of agency partners including creative, foundational, CRM, media, retail T2/3, experiential, branded entertainment, social media, data, and site amongst others.
Meet with Brand Strategy Directors and participate in key meetings to understand their business and marketing challenges to better offer solutions.
Hold on-going dialogue with agency partners to understand the pulse of their business.
Provide support and guidance for GM’s global marketing teams with regards to their agency models and relationships.
Integrate with GM Purchasing to develop contracts and agency compensation models that drive effective solutions and produce resource efficiencies.
Serve as GM’s internal Business Affairs expert to lead operations support such as trafficking, licensing, legal & safety reviews, staffing, navigating GM, etc.
Horizon scan and network for industry best practices, new technologies and innovation in agency solutions to continually innovate GM’s model.
Create and oversee the GM Licensing model with measurable performance (eg. sales, profitability) outcomes. Support the business units’ licensing programs to grow revenue. Develop and implement a GM Licensed Merchandise marketing plan.
Partner with GM Purchasing to evaluate production bids and provide guidance on efficiencies.
Seek out opportunities to drive efficiencies and best practices within contractual partnerships.
Key Responsibilities:
Foster and maintain outstanding agency & partnership relationships.
Guide and provide agency solutions for the brand teams, business units and their marketing needs.
Provide expertise and guidance for global agency relationships.
Lead GM's agency and partnership compensation models with the ability to design innovative solutions that motivate excellence.
Design, implement and oversee agency incentive compensation model.
Work with business units to develop and provide on-going, detailed agency scopes.
Lead agency business affairs responsibilities.
Provide technical expertise for new creative production solutions including AI, CG and data tech stacks. Govern unified asset taxonomy and tagging to manage assets and their measurement.
Partner with GM Purchasing to manage agency , partnership, and creative production contracts .
Partner with budget management to align scopes with agency fees while optimizing marketing budget framework.
Develop and execute GM Licensing & Merchandising model with clear outcomes (sales & revenue).
Lead strategy and relationships with branded entertainment agencies.
Establish and maintain relationships with multiple internal stakeholders including, but no limited to brand teams, purchasing, legal, MIT, adjacent businesses, Design, etc.
Provide consistent communication with senior leadership and stakeholders, providing updates on status, issues, and opportunities.
Additional Job DescriptionWho You Are:
Bachelor’s degree in business, Marketing, Liberal Arts, or a related field, with a clear understanding of agency structures and processes.
At least 10 years of experience working with or at creative agencies.
Minimum 5 years of leadership experience, managing diverse teams and fostering a collaborative, innovative work environment.
Proven ability to work in situations with undefined processes with the ability to develop, recommend and implement new solutions.
Innovative mind-set to continually assess industry agency relations best practices and redefine approach.
Highly developed and demonstrated interpersonal skills required to anticipate and navigate differences of opinions and performance issues.
Commercial mind-set. Must understand and optimize the various agency service models especially T1/T2/T3, but also adjacent business (eg. OnStar, Accessories, CCA, etc.)
A self-starter with the ability to operate in a fast-paced environment, manage multiple projects simultaneously, and pivot strategies based on enterprise business priorities.
Strong analytical skills, capable of working with GM Purchasing, GM Legal, agencies and business units to write contracts that meet business needs while driving efficiencies. Exceptional attention to detail. Work with a sense of purpose and urgency.
Excellent communication skills, with the ability to articulate vision, strategy, and results to a wide range of internal and external stakeholders at all levels.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you, your family and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
#J-18808-Ljbffr