Orkin
Digital Marketing Analyst
Orkin, Atlanta, Georgia, United States, 30383
Overview:Are you ready for your next opportunity to make a difference? We are seeking top talent to join the Marketing department!
Our
Digital Marketing Analyst
will assist the Performance Marketing team and agency partners by measuring and reporting on the success of digital marketing campaigns using web analytics tools like Invoca and Google Analytics as well as SEO tools like Brightedge and The Search Monitor. This individual will be supported by an analytics agency, who manages the more advanced aspects of Google Analytics and conversion rate optimization. This is an excellent opportunity for someone early in their career to develop their web analytics skills. The individual that will succeed in this role prefers working with data sets and spreadsheets (as opposed to concepting and developing creative assets) and is exceptionally analytical, detail-oriented, and curious.
Responsibilities:You Will...
Serve as the primary point of contact for creating and maintaining a library of campaign, medium, and source parameters for tagging inbound links from digital marketing campaigns to Orkin.com.
Assist with call tracking provider, Invoca. Maintain a general understanding of how Invoca functions. Set up and troubleshoot out-of-the-box integrations between Invoca and various digital marketing platforms (e.g. Microsoft Ads).
Independently pull basic SEO and GA reporting (e.g. website sessions year-over-year, or ad-hoc reporting on agency partner campaigns).
Research lead generation and sales performance at a local level using Orkin’s data warehouse (no coding required) and SEO tools.
Assist with and report on in-house A/B and conversion rate optimization tests and results.
Assist with and report on routine marketing performance reporting.
Assist with paying monthly invoices for the team.
Perform ad-hoc data analysis based on needs of the business.
Develop and maintain reports, dashboards, and insights to highlight digital customer trends, omni-channel & digital A/B performance and provide recommendations on areas of opportunity for regional performance.
Take ownership and organize current and/or create new reports and dashboards.
The Benefits:
Challenging position with a financially stable and reputable company.
Comprehensive benefits package including medical, dental, vision, maternity & life insurance.
401(k) plan with company match, employee stock purchase plan.
Employee discounts, tuition reimbursement, dependent scholarship awards.
Paid vacation, holidays, and sick leave.
Work Environment:
Opportunity for hybrid office and home-based working arrangements once onboarded and trained.
Qualifications:The Experience You Will Bring (Minimum Requirements):
BS/BA/BBA or equivalent work experience.
2-5 years’ full-time experience with website and/or SEO analytics.
Intermediate skill with Microsoft Excel (Pivot tables, vlookups, etc.).
Strong organization and planning skills; detail-oriented.
Strong analytical skills.
Strong communication skills.
An understanding of marketing campaign tracking is a plus.
Experience working with, and/or an eagerness to learn, web analytics tools (ie Google Analytics), BrightEdge, The Search Monitor, and CRM reporting.
Physical Demands / Working Environment:
We require the ability to pass a drug screen and background checks. Candidates must have the ability to perform the requirements of the job with or without accommodations.
Candidate must reside or willing to relocate to the metro Atlanta area.
Are you ready to take your CAREER to the next level?
Apply in minutes with a resume – even from your mobile device!
Orkin is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer.
#J-18808-Ljbffr
Our
Digital Marketing Analyst
will assist the Performance Marketing team and agency partners by measuring and reporting on the success of digital marketing campaigns using web analytics tools like Invoca and Google Analytics as well as SEO tools like Brightedge and The Search Monitor. This individual will be supported by an analytics agency, who manages the more advanced aspects of Google Analytics and conversion rate optimization. This is an excellent opportunity for someone early in their career to develop their web analytics skills. The individual that will succeed in this role prefers working with data sets and spreadsheets (as opposed to concepting and developing creative assets) and is exceptionally analytical, detail-oriented, and curious.
Responsibilities:You Will...
Serve as the primary point of contact for creating and maintaining a library of campaign, medium, and source parameters for tagging inbound links from digital marketing campaigns to Orkin.com.
Assist with call tracking provider, Invoca. Maintain a general understanding of how Invoca functions. Set up and troubleshoot out-of-the-box integrations between Invoca and various digital marketing platforms (e.g. Microsoft Ads).
Independently pull basic SEO and GA reporting (e.g. website sessions year-over-year, or ad-hoc reporting on agency partner campaigns).
Research lead generation and sales performance at a local level using Orkin’s data warehouse (no coding required) and SEO tools.
Assist with and report on in-house A/B and conversion rate optimization tests and results.
Assist with and report on routine marketing performance reporting.
Assist with paying monthly invoices for the team.
Perform ad-hoc data analysis based on needs of the business.
Develop and maintain reports, dashboards, and insights to highlight digital customer trends, omni-channel & digital A/B performance and provide recommendations on areas of opportunity for regional performance.
Take ownership and organize current and/or create new reports and dashboards.
The Benefits:
Challenging position with a financially stable and reputable company.
Comprehensive benefits package including medical, dental, vision, maternity & life insurance.
401(k) plan with company match, employee stock purchase plan.
Employee discounts, tuition reimbursement, dependent scholarship awards.
Paid vacation, holidays, and sick leave.
Work Environment:
Opportunity for hybrid office and home-based working arrangements once onboarded and trained.
Qualifications:The Experience You Will Bring (Minimum Requirements):
BS/BA/BBA or equivalent work experience.
2-5 years’ full-time experience with website and/or SEO analytics.
Intermediate skill with Microsoft Excel (Pivot tables, vlookups, etc.).
Strong organization and planning skills; detail-oriented.
Strong analytical skills.
Strong communication skills.
An understanding of marketing campaign tracking is a plus.
Experience working with, and/or an eagerness to learn, web analytics tools (ie Google Analytics), BrightEdge, The Search Monitor, and CRM reporting.
Physical Demands / Working Environment:
We require the ability to pass a drug screen and background checks. Candidates must have the ability to perform the requirements of the job with or without accommodations.
Candidate must reside or willing to relocate to the metro Atlanta area.
Are you ready to take your CAREER to the next level?
Apply in minutes with a resume – even from your mobile device!
Orkin is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer.
#J-18808-Ljbffr