Batteries Plus Bulbs
Senior E-Commerce Analyst
Batteries Plus Bulbs, Hartland, Wisconsin, United States, 53029
1325 Walnut Ridge Drive, Hartland, WI 53029, USA | Salary | Marketing - 9910 | Full Time
The Senior E-Commerce Analyst is responsible for overseeing and conducting the conversion of data into insights that drive productivity and profitability. The Senior E-Commerce Analyst will work closely with the E-commerce, Marketing, and Merchandising teams for Batteries Plus, as well as external analytics solution development partners. Additionally, this position will be responsible for developing KPI's and measuring performance to evaluate the success of the business's initiatives.
The Senior E-Commerce Analyst is a remote role at our Batteries Plus corporate office in Hartland, WI. Does this sound like the next big step in your career? Apply today!
Responsibilities:
Analysis and reporting: Provide business performance, behavioral analytics, and voice of customer information by interpreting complex data across multiple departments
Provide insights on e-commerce performance, site behavior, conversion rate optimization, and recommendations to improve the customer journey on our sites
Develop automated dashboards that provide self-service reporting to stakeholders
Collaborate with Marketing and E-commerce leaders to identify opportunities for site optimization, including merchandising, promotional, and content performance; and the evaluation of web/mobile app enhancements
Influence project prioritization and decision-making on e-commerce initiatives by sharing the appropriate analytics
Develop and implement KPIs for the department and key initiatives
Standardization of departmental KPIs: Conduct business cases, post analysis, A/B testing, and overall e-commerce performance using E-commerce applications
Responsible for e-commerce performance: Perform analysis against e-commerce data sets to find patterns, trends, and relationships using available tools
Evaluate the customer journey against the desired business outcome and contribute to marketing experimentation design discussions
Daily performance monitoring for the e-commerce site to evaluate performance, and find patterns, trends, and relationships using analytic tools
Qualifications:
Bachelor's Degree in Business, Marketing, Mathematics, Economics or related field
4 or more years of relevant digital or e-commerce experience
Preferred Qualifications:
Working knowledge and experience using analytics tools - Google Analytics (GA360 & GA4), GTM, Microsoft Excel, SQL, Big Query, Looker, Tableau
Cultivate data culture within and beyond the e-commerce team
Effective style of presenting solutions to leadership and staff at varying levels across the organization
Comfortable proposing new ideas to drive conversion and enhance consumer experience
Strong organizational skills. Ability to work independently with general oversight, plan, and establish priorities to meet deadlines with good control and results. Able to develop and follow up on plans and meet deadlines in a fast-paced, changing environment
A Bit About Us:
Batteries Plus is the nation's largest and fastest-growing battery, light bulb, phone repair, and key fob replacement franchise with a nationwide network of over 720 stores. We work hard here at Batteries Plus and have a lot of fun while doing it. Whether you work in our warehouse, one of our stores, or at our corporate headquarters, our goal remains the same; to satisfy our customers, build trust, and drive business while nurturing our team and working to be experts in our fields. That's life at Batteries Plus.
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.
The Senior E-Commerce Analyst is responsible for overseeing and conducting the conversion of data into insights that drive productivity and profitability. The Senior E-Commerce Analyst will work closely with the E-commerce, Marketing, and Merchandising teams for Batteries Plus, as well as external analytics solution development partners. Additionally, this position will be responsible for developing KPI's and measuring performance to evaluate the success of the business's initiatives.
The Senior E-Commerce Analyst is a remote role at our Batteries Plus corporate office in Hartland, WI. Does this sound like the next big step in your career? Apply today!
Responsibilities:
Analysis and reporting: Provide business performance, behavioral analytics, and voice of customer information by interpreting complex data across multiple departments
Provide insights on e-commerce performance, site behavior, conversion rate optimization, and recommendations to improve the customer journey on our sites
Develop automated dashboards that provide self-service reporting to stakeholders
Collaborate with Marketing and E-commerce leaders to identify opportunities for site optimization, including merchandising, promotional, and content performance; and the evaluation of web/mobile app enhancements
Influence project prioritization and decision-making on e-commerce initiatives by sharing the appropriate analytics
Develop and implement KPIs for the department and key initiatives
Standardization of departmental KPIs: Conduct business cases, post analysis, A/B testing, and overall e-commerce performance using E-commerce applications
Responsible for e-commerce performance: Perform analysis against e-commerce data sets to find patterns, trends, and relationships using available tools
Evaluate the customer journey against the desired business outcome and contribute to marketing experimentation design discussions
Daily performance monitoring for the e-commerce site to evaluate performance, and find patterns, trends, and relationships using analytic tools
Qualifications:
Bachelor's Degree in Business, Marketing, Mathematics, Economics or related field
4 or more years of relevant digital or e-commerce experience
Preferred Qualifications:
Working knowledge and experience using analytics tools - Google Analytics (GA360 & GA4), GTM, Microsoft Excel, SQL, Big Query, Looker, Tableau
Cultivate data culture within and beyond the e-commerce team
Effective style of presenting solutions to leadership and staff at varying levels across the organization
Comfortable proposing new ideas to drive conversion and enhance consumer experience
Strong organizational skills. Ability to work independently with general oversight, plan, and establish priorities to meet deadlines with good control and results. Able to develop and follow up on plans and meet deadlines in a fast-paced, changing environment
A Bit About Us:
Batteries Plus is the nation's largest and fastest-growing battery, light bulb, phone repair, and key fob replacement franchise with a nationwide network of over 720 stores. We work hard here at Batteries Plus and have a lot of fun while doing it. Whether you work in our warehouse, one of our stores, or at our corporate headquarters, our goal remains the same; to satisfy our customers, build trust, and drive business while nurturing our team and working to be experts in our fields. That's life at Batteries Plus.
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.