Marketing Specialist

DescriptionMichelli Weighing & Measurement is looking to hire a full-time Marketing Specialist at their office in Harahan, LA! As a Marketing Specialist you will perform company-wide leadership, managing marketing and customer development activities to promote team building, customer service and the profitable sales and service. Since 1947, Michelli has been your scale & measurement equipment distributor and service provider. From scale rental to measurement equipment purchase, our product specialists can help. Our products range from high precision instruments to industrial scales, available from the best manufacturers in the world. With locations in 11 states, local support is available. Job Responsibilities: Working closely with our manufacturer product marketers and our account manager team to create and execute marketing strategies, customer development and customer retention campaigns. With input from the account managers and company management, create case studies and customer success stories. Perform market research, monitor competitors & keep up to-date with market trends in order for the company to win more customers. Develop a marketing plan, outlining short and long term objectives. Manage all website properties, including some design & development & search engine optimization to continually improve our digital presence. Develop media placement strategies & campaigns, including both digital and traditional advertising objectives. Perform graphic design and copywriting activities as needed to produce content & marketing collateral. Distribute marketing collateral to the account managers, pending manager approval. Coordinate marketing support for events such as trade shows, conferences and other opportunities Research & present new software options to help streamline the prospecting, lead management & sales processes. Interact with other departments to ensure an exceptional level of customer service and to solve problems in an effective and timely manner. Prepare and review forecasts to ensure achievement of financial targets, control of operational costs and increase profitability. Strive to meet ISO9001 Quality Management System Objectives Follow directions of executive management. Communicate via phone, fax, computer, email and personal calls. Attend training sessions. Some travel may be required. Meet deadlines as necessary. Willing to assist other co-workers when available or time permits.Job Qualifications: Two (2) years or more in marketing activities preferred College Bachelor Degree in Marketing preferred Graphic design experience Adobe Creative Cloud experience Digital marketing experience. (SEO, SEM, SMM) Google webmaster tools/analytics experience a plus Management training a plus Use of a computer - i.e. Microsoft MS Outlook, MS Word, MS Excel, MS PowerPoint programs Project management. Personnel management. Customer service developmentMichelli has grown to over 20 locations in their 70 years of business. Our experts can help keep you operating in peak condition. Michelli is IOS 9001 registered, and our calibration lab is ISO 17025 accredited. We show the world what measurement can do. If you are interested in learning more about Michelli Weighing & Measurement and this career opportunity as a Marketing Specialist, apply today!