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Dentsu

Lead Analyst, Analytics

Dentsu, Columbia, Maryland, United States, 21046


Employer Industry:

Customer Experience Management (CXM)Why consider this job opportunity:Salary up to $126,500Range of benefits, including medical, dental, vision, and 401(k) matchingOpportunity for career advancement and growth within the organizationWork remotely anywhere within the continental U.S.Supportive and collaborative work environmentChance to drive innovation in analytics and make a meaningful impact for clientsWhat to Expect (Job Responsibilities):Manage data collection with clients to ensure accurate and timely data inputDevelop reports and processes to maintain data quality controlImplement and develop attribution models to assess marketing effectivenessInterpret and visualize model estimates and diagnostics for client presentationsDrive continuous improvement and innovation in analytics practicesWhat is Required (Qualifications):Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attributionExperience with TV, digital media, and CRM dataKnowledge of statistics/data science, including regression and machine learning techniquesAdvanced modeling skills with Python and RHow to Stand Out (Preferred Qualifications):Experience working in a cloud environment, especially GCP and AWSFamiliarity with platforms like DatabricksData visualization experience with tools like Tableau or Power BIAbility to collaborate with global teams to share insights and techniques

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