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Dallas Museum of Art

Director of Earned Revenue

Dallas Museum of Art, Dallas, Texas, United States, 75215


Reports to : Chief Experience Officer

Department : Experience

Level : Director

Classification : Full-Time, Exempt

Direct Reports : 2-5

Benefits:

Full Museum benefits

Schedule:

Mon - Fri, 9-5pm (some nights and weekends required)

Salary:

Salary commensurate with experience

About the Dallas Museum of Art

Established in 1903, the Dallas Museum of Art (DMA) is among the 10 largest art museums in the country and is distinguished by its commitment to research, innovation, and public engagement. At the heart of the Museum and its programs is its global collection, which encompasses 25,000 works and spans 5,000 years of history, representing a full range of world cultures. Located in the nation’s largest arts district, the Museum acts as a catalyst for community creativity, engaging people of all ages and backgrounds with a diverse spectrum of programming, from exhibitions and lectures to concerts, literary events, and dramatic and dance presentations. The DMA is an Open Access institution, allowing all works believed to be in the public domain to be freely available for downloading, sharing, repurposing, and remixing without restriction. For more information, visit DMA.org.

Mission : The Dallas Museum of Art is a space of wonder and discovery where art comes alive.

Scope of the Position:

The Director of Earned Revenue (DER) is a key Museum leader responsible for leading and growing the organization’s earned revenue-generating activities while ensuring a welcoming and positive experience for all museum guests. This role focuses on developing, implementing, and optimizing strategies that drive financial sustainability through non-donor revenue streams while delivering a “guest first” approach tethered to belonging. The Director will oversee existing revenue programs (box office, store, cafe and private events) and identify new opportunities that align with the organization’s mission and goals.

Duties and Responsibilities:

Develop and implement a comprehensive earned revenue strategy that aligns with the organization’s overall business plan.

Analyze market trends and competitor activities to inform revenue strategies and ensure the organization remains competitive.

Oversee existing Museum earned revenue streams, including box office membership revenues, product sales, and other service-based income.

Work closely with the finance team to develop, project and manage budgets for earned revenue activities.

Manage operational oversight of three guest service areas: box office/guest services, museum store, and our café and external events (G Texas Catering)

Directly supervise the Guest Services Manager, Museum Store Director and the operational partnership with our café/events vendor, G Texas Catering

Oversee implementation of effective front-line sales efforts; ticketing/membership promotions and partnership activations

Collaborate with Data Analyst to ensure delivery of regular reports on guest attendance and sales trends

Communicate and collaborate regularly with other departments to ensure operational awareness of all earned revenue functions

Develop and document policies and procedures for departmental staff, ensuring compliance department-wide

Establishes and executes procedural and programmatic “guest-first” training(s) for all public-facing teams cross departmentally (gallery attendants, parking attendants, etc.) to ensure a positive experience for staff, volunteers, and guests

Work with Guest Services team to address and resolve guests' needs, concerns, and complaints, assuring they are settled in a positive, timely and appropriate manner

Establish and track multiple departmental budgets and annual work plans, adhering to accounting department standards

Oversee system administration of the museum ticketing system (ETix), as well as training for guest services staff and new hires

Anticipate any needs and opportunities that may arise in a fast-changing environment

Identify, troubleshoot, and recommend cost-effective solutions

Manage all revenue driving tours for the Museum and collaborate with department heads on cross functional involvement

Other duties as identified and assigned

Requirements:

Education, Experience, and Certification:

BA Degree preferred

8-10 years of progressively responsible experience in sales, earned revenue and customer service

Cultural institution, hospitality, sports/entertainment experience preferred

Previous museum experience strongly preferred

Proficiency in ticketing software preferred

Key Qualifications:

Strong interpersonal skills

Enthusiastic, outgoing, positive and friendly attitude

Excellent leadership and organizational skills

Ability to prioritize tasks effectively and work in a fast-paced, deadline driven environment

Very strong communications skills (written and verbal)

Proficient in all MS Office suite products

Ability to lead and inspire large teams

Demonstrated ability to work effectively and courteously with the public

Ability to sit and stand for extended periods of time

Ability to occasionally bend, stoop, or lift items

Our Core Values

Act with Integrity:

We are honest and ethical.

Build Inclusivity:

We create spaces where everyone can feel like they belong.

Communicate Respectfully:

We listen intentionally and advocate for diverse perspectives.

Embrace and Drive Change:

We are innovative, creative, and solutions driven.

Foster Connections:

We collaborate around shared goals.

Maintain Balance:

We encourage ourselves and each other to reflect and recharge.

Remain Curious:

We pursue personal and professional learning.

EOE

The Dallas Museum of Art is committed to building a culturally diverse staff and is an Equal Opportunity Employer. The DMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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