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First State Bank

MARKETING COMMUNICATIONS SPECIALIST - KEY WEST

First State Bank, Key West, Florida, us, 33045


MARKETING COMMUNICATIONS SPECIALIST - KEY WEST

Salary Range: $55,000 - 65,000 annually depending upon experience and education.

First State Bank of the Florida Keys is a customer-focused bank with a long history of serving, reaching out, and connecting with the community. Founded in 1955 with a single branch in Key West, the Bank has grown and changed, as has the surrounding community, but our core values remain the same. First State Bank of the Florida Keys recognizes that what sets us apart are our people.

Here's why you should join First State Bank:

We are proud to offer a comprehensive and generous benefits package designed to ensure our employees thrive both in and out of the workplace, including but not limited to:

Competitive Salary and Hourly Pay Rates

Medical, Dental, Vision, Life, Long-Term Disability plans available

401K Retirement Program with employer matching

Paid Time Off plus Federal Bank Holidays

Profit Sharing Program

Tuition Reimbursement

Position Summary:

The Marketing Communications Specialist is responsible for maintaining the Bank's website content and social media sites; preparing and distributing press releases; advertising; graphic design; event planning; executing and analyzing customer journeys; and coordination of volunteers for the Bank's community events.

Position Responsibilities:

Develop, produce, and distribute social media content

Monitor and update bank website and communicate with vendor

Input, create, execute, and analyze internal campaigns/customer journeys using CRM software

Monitor, analyze, and reply to reviews

Establish and maintain relationships with media contacts

Plan, coordinate, and execute bank-sponsored events

Coordinate and track bank-sponsored donations, in-kind services, volunteers, attendees, and events

Produce, schedule, distribute and track written and graphic design content including advertising, websites, customer communications, printed materials, merchandising, and promotional literature

Assist in the development and handle the processing of annual marketing and civic donation budgets

Coordinate inventory purchases, distribution, and tracking

Produce and distribute monthly Marketing reports and conducts competitive analysis as needed

Produce and distribute press releases

Responsibilities also include other duties as assigned by the supervisor/manager

Competencies:

Experience in advertising, social media, and/or design

Familiarity with banking products

Strong verbal and written communication skills

Excellent organizational and time management skills

Experience with Adobe Creative Suite

Required Education and Experience:

Bachelor's degree in marketing or a related field or equivalent education, training, and experience.

3+ years of experience in marketing, advertising, public relations, and social media

First State Bank of the Florida Keys is an equal opportunity employer which provides equal employment opportunities to all qualified individuals without regard to race, color, religion, gender, age, national origin, citizenship, disability, sexual orientation, marital status or any other basis protected by federal, state or local laws.

EOE M/F/V/D

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