Merck Sharp & Dohme
Strategic Partnership Marketing Manager, Associate Director
Merck Sharp & Dohme, Rahway, New Jersey, us, 07065
Job Description
Strategic Partnership Marketing, Associate Director for
The Manuals
, a medical information website that started as a book in 1899, is now available online in 14 languages and caters to consumers and medical professionals to understand symptoms, diagnosis, and treatment. The position is responsible for helping to find, develop, implement, and maintain strategic partnerships by offering linking agreements, info button functionality, and search widgets to the various Manual websites to increase traffic. Working with Electronic Health Record (EHR) and Artificial Intelligence vendors is a key component of the position, along with Health Information Technology vendors looking to add medical content. This role also includes a marketing component to help advertise key partnerships and attract new alliances in the healthcare and veterinary markets. Trade show attendance will be necessary to represent the Manuals and attract new partners as well as create awareness among attendees.
Responsibilities include:
Work with leads globally to explore, develop, and execute strategic partnership opportunities that drive use and traffic of our company Manuals.
Identify and advance a pipeline of new partnership opportunities and ensure expansion of key relationships.
Monitor current agreements with partners and ensure timely renewals.
Negotiate deal terms with partners.
Seek out new industry trends in the HIT and EHR space and report back to the team on impacts.
Monitor and estimate monthly traffic from all sources, including major partners.
Provide frontline technical assistance to partners.
Attend 10+ trade shows in healthcare and veterinary medicine.
Create marketing plans for key partnerships and collaborate to execute a PR strategy for corporate partners.
Ensure partner marketing materials are up to date, coordinating with the creative team to redesign & update as necessary.
Create & manage marketing plans for both internal & external marketing efforts.
Write & distribute quarterly e-blasts to relevant audiences in human health and veterinary spaces.
Coordinate with social media & technical teams to highlight reactive & timely content on our company Manuals homepages.
Design & launch microsites, in coordination with the technical team, to drive viewership & engagement with MM sites.
Minimum Education required:
4-year Bachelor's degree is required, preferably in marketing, business, or related fields.
Required experience and skills:
Minimum 5 years of experience in marketing or partnership/sales/strategy related roles.
Experience identifying and evaluating new partners in the Electronic Health Records (EHR) industry.
Excellent presentation skills and some negotiation experience.
Ability to collaborate with teammates on the Manuals team.
20-25% travel.
Preferred Experience and skills:
Experience in the electronic health record or health information technology industry.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in their current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders will be expected to comply with Company policy and policies established by external stakeholders.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work model consisting of three total days on-site per week.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States.
Expected US salary range: $135,500.00 - $213,400.00
Available benefits include bonus eligibility, health care and other insurance benefits, retirement benefits, paid holidays, vacation, and sick days.
Search Firm Representatives Please Read CarefullyMerck & Co., Inc. does not accept unsolicited assistance from search firms for employment opportunities.
Employee Status:
Regular
Relocation:
No
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
09/27/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date.
Requisition ID:
R313201
#J-18808-Ljbffr
Strategic Partnership Marketing, Associate Director for
The Manuals
, a medical information website that started as a book in 1899, is now available online in 14 languages and caters to consumers and medical professionals to understand symptoms, diagnosis, and treatment. The position is responsible for helping to find, develop, implement, and maintain strategic partnerships by offering linking agreements, info button functionality, and search widgets to the various Manual websites to increase traffic. Working with Electronic Health Record (EHR) and Artificial Intelligence vendors is a key component of the position, along with Health Information Technology vendors looking to add medical content. This role also includes a marketing component to help advertise key partnerships and attract new alliances in the healthcare and veterinary markets. Trade show attendance will be necessary to represent the Manuals and attract new partners as well as create awareness among attendees.
Responsibilities include:
Work with leads globally to explore, develop, and execute strategic partnership opportunities that drive use and traffic of our company Manuals.
Identify and advance a pipeline of new partnership opportunities and ensure expansion of key relationships.
Monitor current agreements with partners and ensure timely renewals.
Negotiate deal terms with partners.
Seek out new industry trends in the HIT and EHR space and report back to the team on impacts.
Monitor and estimate monthly traffic from all sources, including major partners.
Provide frontline technical assistance to partners.
Attend 10+ trade shows in healthcare and veterinary medicine.
Create marketing plans for key partnerships and collaborate to execute a PR strategy for corporate partners.
Ensure partner marketing materials are up to date, coordinating with the creative team to redesign & update as necessary.
Create & manage marketing plans for both internal & external marketing efforts.
Write & distribute quarterly e-blasts to relevant audiences in human health and veterinary spaces.
Coordinate with social media & technical teams to highlight reactive & timely content on our company Manuals homepages.
Design & launch microsites, in coordination with the technical team, to drive viewership & engagement with MM sites.
Minimum Education required:
4-year Bachelor's degree is required, preferably in marketing, business, or related fields.
Required experience and skills:
Minimum 5 years of experience in marketing or partnership/sales/strategy related roles.
Experience identifying and evaluating new partners in the Electronic Health Records (EHR) industry.
Excellent presentation skills and some negotiation experience.
Ability to collaborate with teammates on the Manuals team.
20-25% travel.
Preferred Experience and skills:
Experience in the electronic health record or health information technology industry.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in their current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders will be expected to comply with Company policy and policies established by external stakeholders.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work model consisting of three total days on-site per week.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States.
Expected US salary range: $135,500.00 - $213,400.00
Available benefits include bonus eligibility, health care and other insurance benefits, retirement benefits, paid holidays, vacation, and sick days.
Search Firm Representatives Please Read CarefullyMerck & Co., Inc. does not accept unsolicited assistance from search firms for employment opportunities.
Employee Status:
Regular
Relocation:
No
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:
09/27/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date.
Requisition ID:
R313201
#J-18808-Ljbffr