Marketing and Social Media Manager

Work is performed during standard business hours and outside traditional work hours to meet business needs and deadlines. It may require occasional evening and weekend hours to complete tasks. Additional work is needed occasionally during peak periods and special occasions. Occasional travel to the Stockton and San Francisco campuses for events or educational conferences is required.Position Summary InformationPrimary PurposeUnder the general direction of the Director of Marketing and Communications, the Marketing and Social Media Manager is responsible for the marketing and social media communication needs of the School of Health Sciences (SHS), serving all ten (10) departments and programs across the three (3) campuses by developing, planning, coordinating, and implementing social media communications and marketing strategies that help raise the profile of the school and all its programs by increasing awareness of its offerings and working in partnership with recruiting, admission, enrollment, and development to help improve student, donor and alumni engagement.Essential FunctionsDevelops, designs, and executes social media marketing campaign components, including various digital and print materials such as advertisements, brochures, and proposals.Develops, manages, and executes effective digital communications strategies across all relevant social media platforms, including but not limited to Instagram, LinkedIn, Twitter, Facebook, etc.Responsible for creating and executing the school's social media strategy.Supports the Director of Marketing and Communications with developing content for the monthly SHS Newsletter.Collaborates with the Director of Marketing & Communication to develop and implement comprehensive and strategic communications and marketing tactics and tools.Develops and manages internal and external social media messaging strategy in collaboration with the Dean and Director of Marketing & Communications.Collaborates with the media relations unit in the Office of University Strategic Communications.Assists with liaising with designers, photographers, writers, and others.Develops and cultivates strong collaborative relationships with leaders, administrators, faculty, staff, and students.Ensures compliance to University of the Pacific identity and brand standards.Stays abreast of best practices in digital media, web design, graphic design, writing, and multimedia content.Prepares regular status reports and ad hoc reports as requested.Participates on University Communications' committees and initiatives.Assists in the promotion and execution of School events.When hired, oversees student interns tasked with social media, videography, and other School communications tasks.Performs other related duties as assigned.Minimum QualificationsBachelor's Degree in a degree related to marketing and communication.One (1) year of experience using social media channels and developing content, videos, and photos for social media.Three (3) years of experience in marketing and communications across multiple platforms.Physical RequirementsThe physical demands described here are representative but not definitive of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Requires extended periods of sitting and repetitive hand/wrist motion while using a computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping, and reaching. Occasional lifting of up to 25 pounds.

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