Bose Corporation
Reseller Marketing Specialist - Walmart/Club Channel
Bose Corporation, Framingham, Massachusetts, us, 01704
Reseller Marketing Specialist - Walmart/Club Channel
At Bose, we live and breathe our brand promise to help customers reach their full potential - to feel more, do more and be more. We create technology-driven products that our customers truly love and that fit seamlessly into their lives. We are looking for a marketing leader to be part of a high-performing team, responsible for accelerating growth with a key reseller partner.As the Marketing Lead of a Reseller Customer Team, you will be responsible for the marketing direction to drive sell-through. You will own the marketing multi-year joint business planning with senior level marketers and merchants, identifying mutual business drivers to optimize omni-channel and innovation strategies in line with long-term Bose goals and priorities. You will be responsible for digital strategies across the breadth of marketing channels to achieve business sales targets. Operating at a marketing leadership level within the team, you will also ensure shopper focus and insights are built into commercial plans and processes. Working collaboratively with your customer team colleagues across operations, account management and supply chain, you will drive coordinated plans and achieve a shared set of KPIs. You will report into the Global Trade Marketing lead with dotted line reporting into the Reseller Customer Team Lead.Key Responsibilities
Manage and execute marketing multi-year joint business planning with reseller.Understand reseller marketing strategies to find mutually beneficial opportunities.Work with internal teams to align reseller strategies with Bose strategic imperatives.Identify business drivers that lead to omni-channel and innovation strategies.Define digital and retail strategies that achieve sell-thru targets.Recommend business and shopper insights as part of commercial plans and processes.Recommend and own marketing investment plan to achieve business goals.Achieve marketing KPIs that contribute to business targets.Report on marketing plan effectiveness and provide recommendations.Core Competencies
The candidate will be an experienced marketing leader with proven commercial acumen:Adept at negotiating and exercising influence at multiple levels.A strong analytical orientation supported by data and insights.Ability to transfer shopper understanding into effective business plans that deliver results.Bottom-line, results-oriented business person with in-depth understanding of digital marketing, omnichannel landscape and best practices.Strong communication skills, highly collaborative and successful relationship-builder that is comfortable in a matrix and fast-paced agile environment.Qualifications
6+ years successful digital marketing experience.6+ years commercial experience with a proven track record of delivering results.20-40% domestic travel.BA required (Business, Marketing).Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice.
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At Bose, we live and breathe our brand promise to help customers reach their full potential - to feel more, do more and be more. We create technology-driven products that our customers truly love and that fit seamlessly into their lives. We are looking for a marketing leader to be part of a high-performing team, responsible for accelerating growth with a key reseller partner.As the Marketing Lead of a Reseller Customer Team, you will be responsible for the marketing direction to drive sell-through. You will own the marketing multi-year joint business planning with senior level marketers and merchants, identifying mutual business drivers to optimize omni-channel and innovation strategies in line with long-term Bose goals and priorities. You will be responsible for digital strategies across the breadth of marketing channels to achieve business sales targets. Operating at a marketing leadership level within the team, you will also ensure shopper focus and insights are built into commercial plans and processes. Working collaboratively with your customer team colleagues across operations, account management and supply chain, you will drive coordinated plans and achieve a shared set of KPIs. You will report into the Global Trade Marketing lead with dotted line reporting into the Reseller Customer Team Lead.Key Responsibilities
Manage and execute marketing multi-year joint business planning with reseller.Understand reseller marketing strategies to find mutually beneficial opportunities.Work with internal teams to align reseller strategies with Bose strategic imperatives.Identify business drivers that lead to omni-channel and innovation strategies.Define digital and retail strategies that achieve sell-thru targets.Recommend business and shopper insights as part of commercial plans and processes.Recommend and own marketing investment plan to achieve business goals.Achieve marketing KPIs that contribute to business targets.Report on marketing plan effectiveness and provide recommendations.Core Competencies
The candidate will be an experienced marketing leader with proven commercial acumen:Adept at negotiating and exercising influence at multiple levels.A strong analytical orientation supported by data and insights.Ability to transfer shopper understanding into effective business plans that deliver results.Bottom-line, results-oriented business person with in-depth understanding of digital marketing, omnichannel landscape and best practices.Strong communication skills, highly collaborative and successful relationship-builder that is comfortable in a matrix and fast-paced agile environment.Qualifications
6+ years successful digital marketing experience.6+ years commercial experience with a proven track record of delivering results.20-40% domestic travel.BA required (Business, Marketing).Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice.
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