Concordia Plans
Assistant Vice President of Marketing and Communications
Concordia Plans, Saint Louis, Missouri, United States, 63146
Assistant Vice President of Marketing and Communications
At Concordia Plans we care for those who serve by providing excellent retirement, healthcare, and benefit services. The Assistant Vice President of Marketing and Communications leads the creative marketing vision and communications strategy and is responsible for all activities related to conceptualizing and implementing marketing strategy and internal and external communications.
General Summary
The Assistant Vice President of Marketing and Communications leads the creative marketing vision and communications strategy and is responsible for all activities related to conceptualizing and implementing marketing strategy and internal and external communications to strengthen the Concordia Plans brand in line with organizational values. Designs marketing and communication objectives to guide and engage with internal stakeholders and vendors in providing an optimal ministry and member experience for retention and growth.
Essential Job Functions
Defines and implements marketing strategy in alignment with Concordia Plans vision, mission and values and the mission and values of the LCMS with consideration of the long-range beneficial impact on ministries and members.Develops and leads comprehensive organization-wide approach and processes for driving all facets of marketing to include customer mapping, digital marketing, intranet, social media, print, campaigns and events.Partners with leadership to develop internal communications strategy and executes to ensure integration of key strategy and value proposition messaging across the organization.Responsible for directing the successful execution of multiple customer outreach events, including design, negotiation, logistics, data management and evaluation.Creates and fosters robust relationship with partner organizations across the International Center to promote, set expectations and solicit productive feedback.Creates and fosters strong, highly collaborative relationships across all Concordia Plans functions, ensures marketing strategies are aligned with, and supportive other department and Concordia Plans initiatives.Clarifies a common approach and process for driving all facets of marketing and business development across the organization to ensure success.Establishes and analyzes marketing metrics, defining the customer relationship with a focus on continuous improvement thru direction of development and on-going implementation of high impact initiatives achieving measurable results.Creates and continuously evaluates and pivots Concordia Plans brand thru creation and articulation of a cohesive brand image, position and delivery.Maintains awareness of competitive landscape, industry standards and trends and best practices, leveraging within Concordia Plans for ongoing enhancement and growth.Provides transformative leadership of internal team to coach, mentor and develop to best utilize assets and promote a highly engaged successful team.Leads and inspires internal stakeholders and vendors in a holistic execution of marketing and brand strategy in delivery of the optimal Concordia Plans experience, to achieve marketing goals and business objectives.Responsible for the messaging, editorial direction, design, production and distribution of all marketing and sales enablement materials.Manages the marketing budget providing stewardship to control costs and ensure expenditures are value-added.
Education and Experience
Bachelor’s degree in marketing or related field required; advanced degree preferredAt least 10 years of progressive experience in both B2C and B2B marketingWorking with cloud-based CRM, Salesforce preferred
Competencies
Shows Humility: Allows others to serve in the capacity to which they have been called.Assumes Ownership: Takes responsibility for one’s actions and objectives.Change Agent: Is energized by change and welcomes new opportunities, quickly learns and adapts to change, personal maturity to evaluate and manage uncertainty and stress effectively. Ability to blend creativity and improvisational thinking with sensitivity to tradition and history.Strategic Innovation: Has a strategic mindset. Generates best practices and encourages new and innovative ideas; shows appropriate tenacity in advocacy of ideas. Proactively seeks to attract and retain new and divergent thoughts. Looks beyond the present situation and sees what is possible in the future.Performance management: Accepts accountability for one’s own or one’s employees’ performance by setting clear goals and expectations, tracking progress, providing feedback and coaching; actively participates in employee development and seeks continuous learning to improve personal and team performance.Learning agility: Learns new skills and technologies easily, climbs learning curve rapidly and applies new knowledge quickly.Problem solving: Uses rigorous logic, systematic methods and analysis to solve difficult problems, able to exercise discretion and make decisions to resolve issues and questions, anticipates the implications and consequences of situations and takes appropriate action, is excellent at objective analysis, and asks questions, seeks answers and engages others in analyzing and developing solutions.Organizational savvy: Ability to navigate effectively in regulated industry and with complex organizations required; develops thorough knowledge of the structure and function of the Lutheran Church—Missouri Synod and its related entities.Results oriented: Steadfastly pushes self for results, able to effectively prioritize and execute tasks with minimal supervision (including on longer-term projects), maintains focus on organizational objectives and acts with appropriate decisiveness and urgency.Communications: Has the ability to articulate and present complex information simply and concisely in person, over the phone and in writing, and to reflect Concordia Plans values (integrity, compassion, excellence, stewardship, accountability) in all internal and external communications.Team building: Builds and develops strong teams and fosters a collaborative spirit, builds collaborative networks with internal staff and vendor representatives.
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At Concordia Plans we care for those who serve by providing excellent retirement, healthcare, and benefit services. The Assistant Vice President of Marketing and Communications leads the creative marketing vision and communications strategy and is responsible for all activities related to conceptualizing and implementing marketing strategy and internal and external communications.
General Summary
The Assistant Vice President of Marketing and Communications leads the creative marketing vision and communications strategy and is responsible for all activities related to conceptualizing and implementing marketing strategy and internal and external communications to strengthen the Concordia Plans brand in line with organizational values. Designs marketing and communication objectives to guide and engage with internal stakeholders and vendors in providing an optimal ministry and member experience for retention and growth.
Essential Job Functions
Defines and implements marketing strategy in alignment with Concordia Plans vision, mission and values and the mission and values of the LCMS with consideration of the long-range beneficial impact on ministries and members.Develops and leads comprehensive organization-wide approach and processes for driving all facets of marketing to include customer mapping, digital marketing, intranet, social media, print, campaigns and events.Partners with leadership to develop internal communications strategy and executes to ensure integration of key strategy and value proposition messaging across the organization.Responsible for directing the successful execution of multiple customer outreach events, including design, negotiation, logistics, data management and evaluation.Creates and fosters robust relationship with partner organizations across the International Center to promote, set expectations and solicit productive feedback.Creates and fosters strong, highly collaborative relationships across all Concordia Plans functions, ensures marketing strategies are aligned with, and supportive other department and Concordia Plans initiatives.Clarifies a common approach and process for driving all facets of marketing and business development across the organization to ensure success.Establishes and analyzes marketing metrics, defining the customer relationship with a focus on continuous improvement thru direction of development and on-going implementation of high impact initiatives achieving measurable results.Creates and continuously evaluates and pivots Concordia Plans brand thru creation and articulation of a cohesive brand image, position and delivery.Maintains awareness of competitive landscape, industry standards and trends and best practices, leveraging within Concordia Plans for ongoing enhancement and growth.Provides transformative leadership of internal team to coach, mentor and develop to best utilize assets and promote a highly engaged successful team.Leads and inspires internal stakeholders and vendors in a holistic execution of marketing and brand strategy in delivery of the optimal Concordia Plans experience, to achieve marketing goals and business objectives.Responsible for the messaging, editorial direction, design, production and distribution of all marketing and sales enablement materials.Manages the marketing budget providing stewardship to control costs and ensure expenditures are value-added.
Education and Experience
Bachelor’s degree in marketing or related field required; advanced degree preferredAt least 10 years of progressive experience in both B2C and B2B marketingWorking with cloud-based CRM, Salesforce preferred
Competencies
Shows Humility: Allows others to serve in the capacity to which they have been called.Assumes Ownership: Takes responsibility for one’s actions and objectives.Change Agent: Is energized by change and welcomes new opportunities, quickly learns and adapts to change, personal maturity to evaluate and manage uncertainty and stress effectively. Ability to blend creativity and improvisational thinking with sensitivity to tradition and history.Strategic Innovation: Has a strategic mindset. Generates best practices and encourages new and innovative ideas; shows appropriate tenacity in advocacy of ideas. Proactively seeks to attract and retain new and divergent thoughts. Looks beyond the present situation and sees what is possible in the future.Performance management: Accepts accountability for one’s own or one’s employees’ performance by setting clear goals and expectations, tracking progress, providing feedback and coaching; actively participates in employee development and seeks continuous learning to improve personal and team performance.Learning agility: Learns new skills and technologies easily, climbs learning curve rapidly and applies new knowledge quickly.Problem solving: Uses rigorous logic, systematic methods and analysis to solve difficult problems, able to exercise discretion and make decisions to resolve issues and questions, anticipates the implications and consequences of situations and takes appropriate action, is excellent at objective analysis, and asks questions, seeks answers and engages others in analyzing and developing solutions.Organizational savvy: Ability to navigate effectively in regulated industry and with complex organizations required; develops thorough knowledge of the structure and function of the Lutheran Church—Missouri Synod and its related entities.Results oriented: Steadfastly pushes self for results, able to effectively prioritize and execute tasks with minimal supervision (including on longer-term projects), maintains focus on organizational objectives and acts with appropriate decisiveness and urgency.Communications: Has the ability to articulate and present complex information simply and concisely in person, over the phone and in writing, and to reflect Concordia Plans values (integrity, compassion, excellence, stewardship, accountability) in all internal and external communications.Team building: Builds and develops strong teams and fosters a collaborative spirit, builds collaborative networks with internal staff and vendor representatives.
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