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University at Albany

Manager of Communications & Marketing

University at Albany, Albany, New York, United States,


Department:

College of Emergency Preparedness, Homeland Security & Cybersecurity - 02700Location:

Albany, NYPosted:

Sep 13, 2024Closes:

Sep 27, 2024 - 11:59 PM EDTType:

Full-timeRef. No.:

WF240011pPosition ID:

181062About University at Albany:Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.Job Description:The College of Emergency Preparedness, Homeland Security and Cybersecurity (CEHC) at the University at Albany is seeking applicants for Manager of Communications & Marketing. The incumbent will be responsible for the development and implementation of media and marketing campaigns related to University strategies and initiatives, building and sustaining a recruitment pipeline for CEHC and affiliated departments, and creating communication strategies for the College. This position will highlight the strengths and achievements of CEHC and publicize these achievements through outreach activities designed to build the College's reputation, promote, recruit, and effectively fulfill its mission. The incumbent will serve as a liaison with outside groups and industry partners to facilitate collaborations and promote knowledge and awareness of the College.Primary Responsibilities:Develop and implement comprehensive marketing strategies to promote the College's programs, students, alumni, faculty and staff, events, and initiatives.Provide administrative support of college efforts related to communications, inclusive of a multi-media driven approach (web, social media, print, ads, etc.).Oversight, in coordination with the Office of Communications and Marketing, of college branding and promotional efforts.Consistent and high-level delivery of faculty/student/staff highlights and accomplishments.Integrate marketing elements to support enrollment growth and position CEHC for success.Collaborate with the University's Office of Communications and Marketing to support institutional objectives and branding consistency.Collaborate with CEHC stakeholders to create engaging and informative content for various communication channels.Provide administrative support to the College and perform across all aspects of college-related promotion, outreach, marketing, and communications efforts.Attend on-campus, local and regional events as directed.Requirements:Minimum Qualifications:BS/BA from a college or university accredited by the U.S. Department of Education or an internationally recognized accrediting organization in marketing, journalism, public relations, communications, or other related discipline.Minimum of two years' experience directly related to marketing and communications management.Demonstrated ability to professionally and effectively communicate with internal and external audiences.Demonstrated understanding of multimedia storytelling.Experience designing and publishing print and web media using industry-standard software tools.Experience with print and web media publishing, and multimedia storytelling.Demonstrated understanding of how social media platforms are utilized to build a brand, foster positive exposure, assist with recruitment, etc.Demonstrated understanding of email marketing systems.1-2 years of experience generating innovative marketing ideas and campaigns.Strong analytical skills to assess marketing performance and make data-driven decisions.Experience in adapting to changing priorities and working in a fast-paced environment.Excellent interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.Available to work evenings and weekends as needed for events and outreach activities.Occasional travel for conferences, meetings and outreach events.High level of initiative and self-motivation and ability to problem-solve and troubleshoot.Valid driver's license and personal vehicle for attending off-site events.Ability to lift and move marketing materials weighing up to 30lbs.Ability to develop inclusive and equitable relationships within a diverse campus community.Ability to support diversity, equity, access, inclusion, and belonging, relative to their role.Preferred Qualifications:MS/MA in marketing, journalism, public relations, communications, Higher Education or other related discipline.More than 2 years of relevant work experience.Experience working in higher education, in a professional position.More than 2 years of experience in media design and publishing.Experience utilizing social media platforms to build a brand, foster positive exposure, or drive recruitment or sales.Experience managing email campaigns.Experience operating a DSLR camera.Additional Information:This is a promotional opportunity for current UAlbany employees.Eligibility for Consideration:You must be employed at the University at Albany campus.You must be in a State-funded UUP professional position (MC employees are not eligible).You must have a permanent, term, or probationary appointment (temporary employees are not eligible).Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $58,000-$62,000Special Note: Visa sponsorship is not available for this position.THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYERApplicants MUST submit the following documents:ResumeCover letter stating all the required minimum qualifications and any of the applicable preferred qualificationsList of 3 professional references with e-mail addresses and telephone numbersClosing date for receipt of applications: September 27, 2024

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