Caesars Entertainment
Director of Regional Marketing - East (Corporate)
Caesars Entertainment, Las Vegas, Nevada, us, 89105
JOB SUMMARY:
Oversees, plans and coordinates the execution of deliverables associated with the established marketing strategy for their designated Region.
Under the direction of the Regional Vice President of Marketing and Property leadership, plans and coordinates the execution of the established marketing strategy as approved by the Regional Vice President of Marketing and Property leadership for a set of properties.
KEY RESPONSIBILITIES:
In collaboration with the properties, develop monthly marketing calendars, yearly marketing plans, and execute the reinvestment strategy for a set of properties based on corporate and property executional feedback and analytics.
Involved in the development of monthly and yearly expense and revenue budgets in conjunction with the property to ensure that each property achieves their targets and manages to those budgets.
Create communication strategy outlines for each month and property.
Work together with analytics to review business performance of the market and come up with actionable recommendations for the market and marketing campaigns to optimize marketing spend and yield.
Assist in managing all other responsibilities including but not limited to advising properties/GMs on marketing-related topics, developing marketing rationale for capital requests, working with marketing capabilities to drive innovation in marketing strategies and tools, and managing F&B/retail, communication and promotional strategies.
Serve as the point-person for managing relationships and knowledge sharing across all marketing organizations (marketing capabilities, VIP, development and logistics, entertainment, and on-site teams).
Coordinate with other marketing functions to integrate approved strategies and recommendations into monthly calendars.
Oversee the execution of strategic plans, marketing spend, and yield.
Provide guidance to the teams on the loyalty program, segmentation, event planning, and communication strategies.
Develop mail plan and layout guidance for approval.
Work with outside vendors, POD, DM, corporate and property teams to develop and finalize executional details of marketing events.
Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property.
Approve creative, proforma, counts, and event set up.
Oversee creative development & proofing.
Oversee day-to-day campaign lifecycle and POD teams.
Contribute to Pod development through:
Making improvements to templates/processes and creating new tools and processes in support of business needs.
Hiring, coaching, developing, and mentoring Specialists, Coordinators, Managers to ensure best practices become incorporated within the Pod.
Working with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods.
ESSENTIAL JOB FUNCTIONS:
Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing or related field required; MBA preferred.
Minimum five years of experience in a senior marketing leadership position.
Strong communication and organizational skills.
Creative, innovative problem-solving skills.
Ability to develop working relationships with peers and coordinate activities with operating departments.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.
The above statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.
The Company reserves the right to make changes to the job description whenever necessary.
As a part of the new hire process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
Disclaimer:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
#J-18808-Ljbffr
Oversees, plans and coordinates the execution of deliverables associated with the established marketing strategy for their designated Region.
Under the direction of the Regional Vice President of Marketing and Property leadership, plans and coordinates the execution of the established marketing strategy as approved by the Regional Vice President of Marketing and Property leadership for a set of properties.
KEY RESPONSIBILITIES:
In collaboration with the properties, develop monthly marketing calendars, yearly marketing plans, and execute the reinvestment strategy for a set of properties based on corporate and property executional feedback and analytics.
Involved in the development of monthly and yearly expense and revenue budgets in conjunction with the property to ensure that each property achieves their targets and manages to those budgets.
Create communication strategy outlines for each month and property.
Work together with analytics to review business performance of the market and come up with actionable recommendations for the market and marketing campaigns to optimize marketing spend and yield.
Assist in managing all other responsibilities including but not limited to advising properties/GMs on marketing-related topics, developing marketing rationale for capital requests, working with marketing capabilities to drive innovation in marketing strategies and tools, and managing F&B/retail, communication and promotional strategies.
Serve as the point-person for managing relationships and knowledge sharing across all marketing organizations (marketing capabilities, VIP, development and logistics, entertainment, and on-site teams).
Coordinate with other marketing functions to integrate approved strategies and recommendations into monthly calendars.
Oversee the execution of strategic plans, marketing spend, and yield.
Provide guidance to the teams on the loyalty program, segmentation, event planning, and communication strategies.
Develop mail plan and layout guidance for approval.
Work with outside vendors, POD, DM, corporate and property teams to develop and finalize executional details of marketing events.
Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property.
Approve creative, proforma, counts, and event set up.
Oversee creative development & proofing.
Oversee day-to-day campaign lifecycle and POD teams.
Contribute to Pod development through:
Making improvements to templates/processes and creating new tools and processes in support of business needs.
Hiring, coaching, developing, and mentoring Specialists, Coordinators, Managers to ensure best practices become incorporated within the Pod.
Working with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods.
ESSENTIAL JOB FUNCTIONS:
Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing or related field required; MBA preferred.
Minimum five years of experience in a senior marketing leadership position.
Strong communication and organizational skills.
Creative, innovative problem-solving skills.
Ability to develop working relationships with peers and coordinate activities with operating departments.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.
The above statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.
The Company reserves the right to make changes to the job description whenever necessary.
As a part of the new hire process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
Disclaimer:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
#J-18808-Ljbffr