Barnes & Noble Booksellers, Inc.
Social Media Manager
Barnes & Noble Booksellers, Inc., Chicago, Illinois, United States, 60290
The Social Media Manager is responsible for growing brand reach and follower engagement through social media channels, as well as supporting traffic to stores and ecomm. This role supports company initiatives, brand goals and product priorities through compelling content plans, effective social strategies and comprehensive, thoughtful programming. The Social Media Manager collaborates with the broader Commercial Strategy team to identify content opportunities, align on campaign plans and then implements the agreed upon approach across all brand social media accounts.What You Do
• Create account schedules that support commercial strategy objectives and coordinate all the needed assets, copy and links to hit deadlines.• Generate, edit, publish and launch social media campaigns and monitor accounts daily.• Engage with customers and followers through comments on owned feeds and other brand relevant feeds.• Maintain the look and feel of social accounts in alignment with brand style guide standards and commercial strategy priorities.• Stay up-to-date with social media trends, current technologies, design tools and applications. Make recommendations for social media strategies that are informed by this knowledge.• Suggest and implement new features to develop brand awareness, like giveaways, collabs and follower prompts.• Support the 360 customer experience by providing social media prompts to the field that align with Store Operations objectives and overall commercial strategy.• Support store operations with social media guidelines, best practices and store account support.• Find effective UGC to repurpose and manage permissions.• Organize and maintain asset galleries.• Monitor overall social performance along with individual campaign performance. Analyze and report on kpis and take action to drive positive results.• Communicate effectively to all stakeholders, including Commercial Strategy, related work centers and leadership.• Other duties as assigned.• Creative problem solver and analytical thinker.• Strong cross-functional collaboration and communication skills.• Highly motivated, self-starter who can thrive in a matrixed environment.• Excellent time-management and organization skills.• Excellent copywriting skills• Eye for compelling, on-brand content.• Clear understanding of the social media landscape.Knowledge & Experience
• Experience as a social media manager or a similar role 1 – 2 years• Experience in creating social media strategies• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.• Strong understanding of the brand, products and store experience.• A minimum of 3 days in office is required
#J-18808-Ljbffr
• Create account schedules that support commercial strategy objectives and coordinate all the needed assets, copy and links to hit deadlines.• Generate, edit, publish and launch social media campaigns and monitor accounts daily.• Engage with customers and followers through comments on owned feeds and other brand relevant feeds.• Maintain the look and feel of social accounts in alignment with brand style guide standards and commercial strategy priorities.• Stay up-to-date with social media trends, current technologies, design tools and applications. Make recommendations for social media strategies that are informed by this knowledge.• Suggest and implement new features to develop brand awareness, like giveaways, collabs and follower prompts.• Support the 360 customer experience by providing social media prompts to the field that align with Store Operations objectives and overall commercial strategy.• Support store operations with social media guidelines, best practices and store account support.• Find effective UGC to repurpose and manage permissions.• Organize and maintain asset galleries.• Monitor overall social performance along with individual campaign performance. Analyze and report on kpis and take action to drive positive results.• Communicate effectively to all stakeholders, including Commercial Strategy, related work centers and leadership.• Other duties as assigned.• Creative problem solver and analytical thinker.• Strong cross-functional collaboration and communication skills.• Highly motivated, self-starter who can thrive in a matrixed environment.• Excellent time-management and organization skills.• Excellent copywriting skills• Eye for compelling, on-brand content.• Clear understanding of the social media landscape.Knowledge & Experience
• Experience as a social media manager or a similar role 1 – 2 years• Experience in creating social media strategies• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.• Strong understanding of the brand, products and store experience.• A minimum of 3 days in office is required
#J-18808-Ljbffr