Tbwa Chiat/Day Inc
Content Marketing Manager New Waltham, M.A.; San Francisco, C.A.
Tbwa Chiat/Day Inc, Waltham, Massachusetts, United States, 02254
Inkhouse is a strategic communications agency that drives relevance and impact for innovative companies across several industries including artificial intelligence, climate tech & energy, cloud infrastructure & apps, consumer, cybersecurity, education, finance, healthcare & wellness, and venture capital. We built our reputation one client at a time, and it’s made us a sought-after agency for pre- and post-IPO technology innovators and Fortune 500 companies. Founded in 2007, Inkhouse has grown organically to an agency of 130+ people in seven major cities with remote employees across 16 states and recently became a partner agency within Orchestra, the first company built for the future of communications. Learn more at: www.inkhouse.com.We’re looking for people with innovative ideas about where media relations, social media, content and creative services are going next. Our business changes quickly, so Inkhouse must too. We’ve created a workplace in which everyone has permission to risk failure in service of big ideas. That’s the only way they get discovered. Our 11 company values serve as the foundation for how we work and how our people grow.Job Summary:Inkhouse is seeking a talented and strategic
Content Marketing Manager
to oversee and execute content marketing and social media strategies for the agency. This role is crucial in elevating Inkhouse’s brand presence in the market. The Content Marketing Manager will be responsible for continuing to build and manage the brand’s digital presence which includes the website, social media channels and a weekly newsletter. This role will report directly to the Head of Marketing at Orchestra (our parent company).Job Responsibilities:Develop and implement comprehensive content marketing strategies that align with Inkhouse’s objectives and target audiences.Create and manage a content calendar to ensure timely and relevant content delivery across all platforms.Conduct market research and competitor analysis to identify trends and opportunities for content creation.Content Creation and Management:
Oversee the creation of high-quality content for Inkhouse.Lead the creation and distribution of a weekly newsletter, ensuring it is engaging, informative and aligns with client interests and Inkhouse business goals.Collaborate with internal teams and clients to produce compelling content that resonates with target audiences.Ensure all content adheres to brand guidelines, voice and style.
Social Media Strategy and Execution:
Develop and implement social media strategies to enhance Inkhouse brand awareness, drive engagement and generate leads.Manage and grow Inkhouse’s presence across social media platforms, including LinkedIn, Twitter and Instagram.Monitor social media trends and best practices to optimize content performance and engagement.
Analytics and Reporting:
Track and analyze content and social media performance using relevant metrics and tools.Provide regular reports and insights on content and social media performance to the Head of Marketing at Orchestra.Adjust strategies based on data-driven insights to achieve desired outcomes.Collaborate with other departments, including PR, digital and design to ensure cohesive and integrated marketing efforts.Foster a collaborative and creative work environment, encouraging team growth and development.
Job Requirements:Bachelor’s degree in Marketing, Communications, Journalism or a related field.5-7 years of experience in content marketing, social media management or a related role; experience with B2B and/or B2C tech preferred.Proven track record of developing and executing successful content and social media strategies.Experience in creating and managing newsletters and other external communications.Strong understanding of content marketing best practices, SEO and social media platforms.Exceptional writing, editing and communication skills.Proficiency in content management systems (CMS), social media tools and analytics platforms.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Creative thinker with strong problem-solving skills and attention to detail.Experience with HubSpot, SproutSocial and SEMrush is preferred.Why Inkhouse?Opportunity to work with cutting-edge technology and innovative clients.Collaborative and supportive work environment.Competitive salary and benefits package.Professional growth and development opportunities.Compensation:$85,000-$105,000, commensurate with experience.At Inkhouse, culture is our business model. We believe that great work is contingent on two things: the ability to come as you are, and the freedom to disconnect. Creativity requires perspective, and hard work needs to be balanced with mental space. We try to be on the forefront of progressive benefits, including generous paid family leave, unlimited vacation, and dogs in the office.Inkhouse is committed to creating a diverse and inclusive workplace that is reflective of the communities in which we work and the clients that we serve. We seek to bring together people of varying backgrounds, skills, and experience, recognizing that this leads to a diversity of thought that fuels creativity and enables people to do their best work. BIPOC, LGBTQIA+ and non-traditional candidates are strongly encouraged to apply.Inkhouse is also committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR at
HR@inkhouse.com .
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Content Marketing Manager
to oversee and execute content marketing and social media strategies for the agency. This role is crucial in elevating Inkhouse’s brand presence in the market. The Content Marketing Manager will be responsible for continuing to build and manage the brand’s digital presence which includes the website, social media channels and a weekly newsletter. This role will report directly to the Head of Marketing at Orchestra (our parent company).Job Responsibilities:Develop and implement comprehensive content marketing strategies that align with Inkhouse’s objectives and target audiences.Create and manage a content calendar to ensure timely and relevant content delivery across all platforms.Conduct market research and competitor analysis to identify trends and opportunities for content creation.Content Creation and Management:
Oversee the creation of high-quality content for Inkhouse.Lead the creation and distribution of a weekly newsletter, ensuring it is engaging, informative and aligns with client interests and Inkhouse business goals.Collaborate with internal teams and clients to produce compelling content that resonates with target audiences.Ensure all content adheres to brand guidelines, voice and style.
Social Media Strategy and Execution:
Develop and implement social media strategies to enhance Inkhouse brand awareness, drive engagement and generate leads.Manage and grow Inkhouse’s presence across social media platforms, including LinkedIn, Twitter and Instagram.Monitor social media trends and best practices to optimize content performance and engagement.
Analytics and Reporting:
Track and analyze content and social media performance using relevant metrics and tools.Provide regular reports and insights on content and social media performance to the Head of Marketing at Orchestra.Adjust strategies based on data-driven insights to achieve desired outcomes.Collaborate with other departments, including PR, digital and design to ensure cohesive and integrated marketing efforts.Foster a collaborative and creative work environment, encouraging team growth and development.
Job Requirements:Bachelor’s degree in Marketing, Communications, Journalism or a related field.5-7 years of experience in content marketing, social media management or a related role; experience with B2B and/or B2C tech preferred.Proven track record of developing and executing successful content and social media strategies.Experience in creating and managing newsletters and other external communications.Strong understanding of content marketing best practices, SEO and social media platforms.Exceptional writing, editing and communication skills.Proficiency in content management systems (CMS), social media tools and analytics platforms.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Creative thinker with strong problem-solving skills and attention to detail.Experience with HubSpot, SproutSocial and SEMrush is preferred.Why Inkhouse?Opportunity to work with cutting-edge technology and innovative clients.Collaborative and supportive work environment.Competitive salary and benefits package.Professional growth and development opportunities.Compensation:$85,000-$105,000, commensurate with experience.At Inkhouse, culture is our business model. We believe that great work is contingent on two things: the ability to come as you are, and the freedom to disconnect. Creativity requires perspective, and hard work needs to be balanced with mental space. We try to be on the forefront of progressive benefits, including generous paid family leave, unlimited vacation, and dogs in the office.Inkhouse is committed to creating a diverse and inclusive workplace that is reflective of the communities in which we work and the clients that we serve. We seek to bring together people of varying backgrounds, skills, and experience, recognizing that this leads to a diversity of thought that fuels creativity and enables people to do their best work. BIPOC, LGBTQIA+ and non-traditional candidates are strongly encouraged to apply.Inkhouse is also committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR at
HR@inkhouse.com .
#J-18808-Ljbffr