The Kraft Heinz Company
Brand Manager, Marketing - Philadelphia
The Kraft Heinz Company, Chicago, Illinois, United States, 60290
Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and
let's make life delicious!Our Culture of Ownership, Meritocracy & CollaborationWe're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.Position SummaryThe Brand Manager, Marketing will help with driving demand for the Philadelphia business, creating the long-term strategy, and developing and executing marketing plans. They define the businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies with support from the business unit team. Accountable for delivering the profit, volume and market share objectives. This position assists the business unit team on assigned business in all aspects of the P&L.Key Components of the RoleCreate consumer and customer demand for the assigned business and define the long-term strategy
Execute marketing initiatives in support of long-term strategies through managing the cross-functional team
Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives
Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches
Lead negotiations on new product opportunities or developments within set time-scales and budgets
Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets
Oversee analysis and reporting of performance across various key performance indicators (KPIs)
Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables
QualificationsBachelor's Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
7+ years of experience (3+ years in marketing, product management, or brand management preferred)
Prior experience managing a P&L preferred
Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
Outstanding verbal, written and interpersonal communications skills
Excellent organizational and project management skills
Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact
NATAI@kraftheinz.com
.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and
let's make life delicious!Our Culture of Ownership, Meritocracy & CollaborationWe're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.Position SummaryThe Brand Manager, Marketing will help with driving demand for the Philadelphia business, creating the long-term strategy, and developing and executing marketing plans. They define the businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies with support from the business unit team. Accountable for delivering the profit, volume and market share objectives. This position assists the business unit team on assigned business in all aspects of the P&L.Key Components of the RoleCreate consumer and customer demand for the assigned business and define the long-term strategy
Execute marketing initiatives in support of long-term strategies through managing the cross-functional team
Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives
Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches
Lead negotiations on new product opportunities or developments within set time-scales and budgets
Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets
Oversee analysis and reporting of performance across various key performance indicators (KPIs)
Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables
QualificationsBachelor's Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
7+ years of experience (3+ years in marketing, product management, or brand management preferred)
Prior experience managing a P&L preferred
Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
Outstanding verbal, written and interpersonal communications skills
Excellent organizational and project management skills
Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact
NATAI@kraftheinz.com
.