Market Xcel
Brand Director
Market Xcel, San Francisco, California, United States, 94199
WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION
OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. We see only upside in the opportunity to transform the category experience. Our goal is to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart, and many more.
THE ROLE: Brand Director
Reporting to the VP Brand Strategy, the Brand Director will serve as a key member of the Brand Team by leading brand management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team and be responsible for unlocking growth across segments, leading the cross-functional team to execute the operating plan, partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3-year innovation pipeline.
Key ResponsibilitiesLead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic precision to enable scaling up to a $1B brand.Lead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual planning, executing, and optimizing/pivoting to adjust to a dynamic environment.Partner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments identified via base business initiatives, renovation/innovation, and marketing communications.Collaborate with Insights and Ecom teams to identify business needs and apply learnings of research and data analytics.Partner with Product and cross-functional teams to shepherd development through commercialization, creatively troubleshoot, and remove roadblocks to ensure product delivery on brief, profitability, and top-line targets.Partner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-in.Partner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and pulse periods, laddering up to master brand.
THE CANDIDATE
You have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams, managed complex strategic initiatives, and executed operating plans to deliver on financial objectives. You are a self-starter, analytical strategist, and collaborative problem solver.
CAPABILITIES + SKILLS REQUIRED13+ years of total Brand Management experience in Consumer Packaged Goods (CPG).Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams.Robust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies.Experience with consumer research and data analytics.Experience in working with all mass trade channels and developing retail sell-in stories.Ability to build consensus across departments with a passion for problem-solving and collaboration.Proven team development skills and an excellent communicator.
What To Expect During The Interview ProcessInitial video screen with a member of our Talent team.Round 1: Conversation with the Hiring Manager + 1-2 conversations with other team members.Round 2: 2-3 conversations with team or cross-functional members.Final Round: Homework.
THE DETAILS
LOCATION: San Francisco, CA - Hybrid schedule. Relocation support will be provided for out-of-area candidates.
HOURS: Full-time, non-exempt
MANAGER: VP Brand Strategy
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The pay range for this position is $165,000 - 200,000 dependent on experience.
WHAT WE OFFER:An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance.4 weeks PTO + paid holidays + 12 Mental Health Days per year.100% Paid parental leave, Fertility + Adoption Benefits.Annual Bonus.401(k) plan with Employer Match.Hybrid Work + Wellness + Cell Phone Stipends.Free product.And much more!
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OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. We see only upside in the opportunity to transform the category experience. Our goal is to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart, and many more.
THE ROLE: Brand Director
Reporting to the VP Brand Strategy, the Brand Director will serve as a key member of the Brand Team by leading brand management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team and be responsible for unlocking growth across segments, leading the cross-functional team to execute the operating plan, partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3-year innovation pipeline.
Key ResponsibilitiesLead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic precision to enable scaling up to a $1B brand.Lead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual planning, executing, and optimizing/pivoting to adjust to a dynamic environment.Partner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments identified via base business initiatives, renovation/innovation, and marketing communications.Collaborate with Insights and Ecom teams to identify business needs and apply learnings of research and data analytics.Partner with Product and cross-functional teams to shepherd development through commercialization, creatively troubleshoot, and remove roadblocks to ensure product delivery on brief, profitability, and top-line targets.Partner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-in.Partner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and pulse periods, laddering up to master brand.
THE CANDIDATE
You have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams, managed complex strategic initiatives, and executed operating plans to deliver on financial objectives. You are a self-starter, analytical strategist, and collaborative problem solver.
CAPABILITIES + SKILLS REQUIRED13+ years of total Brand Management experience in Consumer Packaged Goods (CPG).Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams.Robust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies.Experience with consumer research and data analytics.Experience in working with all mass trade channels and developing retail sell-in stories.Ability to build consensus across departments with a passion for problem-solving and collaboration.Proven team development skills and an excellent communicator.
What To Expect During The Interview ProcessInitial video screen with a member of our Talent team.Round 1: Conversation with the Hiring Manager + 1-2 conversations with other team members.Round 2: 2-3 conversations with team or cross-functional members.Final Round: Homework.
THE DETAILS
LOCATION: San Francisco, CA - Hybrid schedule. Relocation support will be provided for out-of-area candidates.
HOURS: Full-time, non-exempt
MANAGER: VP Brand Strategy
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The pay range for this position is $165,000 - 200,000 dependent on experience.
WHAT WE OFFER:An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance.4 weeks PTO + paid holidays + 12 Mental Health Days per year.100% Paid parental leave, Fertility + Adoption Benefits.Annual Bonus.401(k) plan with Employer Match.Hybrid Work + Wellness + Cell Phone Stipends.Free product.And much more!
#J-18808-Ljbffr