Aditi Consulting
Marketing Manager 3
Aditi Consulting, Mountain View, California, us, 94039
Summary:We are seeking a dynamic and experienced Senior Marketing Manager/Manager of Marketing to drive the marketing efforts for client's digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote client's innovative digital health products and solutions, driving brand awareness, customer engagement, product marketing and market growth. This position will report to Head of US Digital Health Marketing & Communications.
Responsibilities:Develop Marketing Strategy:Collaborate with senior leadership to develop comprehensive marketing strategies aligned with business objectives and market trends.Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.Define clear goals and KPIs to measure the success of marketing initiatives.
Brand Positioning and Messaging:Develop compelling messaging that resonates with target audiences and communicates client's value proposition in the digital health space.Ensure consistent brand messaging across all marketing channels and touchpoints, specifically to consumer, partnerships, and relevant channel stakeholders such as providers and payors.
Campaign Planning and Execution:Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.Collaborate with cross-functional teams, including Product Management, Partnership, and various internal stakeholders, to develop campaign assets and content.Drive product marketing content development.
Customer Engagement and Acquisition:Drive customer and partner engagement and acquisition through targeted marketing initiatives, including lead generation campaigns, customer loyalty programs, and customer relationship management (CRM) strategies.
Top 3 Skills:Brand marketingProduct marketingProject managementRequired Qualifications:Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.8+ years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.Proven track record of developing and executing successful marketing strategies and campaigns.Strong analytical skills and experience with data-driven decision-making.Excellent communication and presentation skills, with the ability to effectively influence stakeholders at all levels.Strategic thinker with a results-oriented mindset and a passion for innovation.Ability to thrive in a fast-paced, dynamic environment and manage cross-functional teams to achieve common goals.A high degree of comfort managing and working in a highly matrixed organization.Hybrid work environment and ability to travel overseas, 20%.Preferred Experience & Skills:Experience in the digital health industry or related healthcare sector.Knowledge of healthcare regulations and compliance standards.Experience working with consumer wearable or technology brands.Proficiency working in a global culture, multi time zones, and values.Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
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Responsibilities:Develop Marketing Strategy:Collaborate with senior leadership to develop comprehensive marketing strategies aligned with business objectives and market trends.Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.Define clear goals and KPIs to measure the success of marketing initiatives.
Brand Positioning and Messaging:Develop compelling messaging that resonates with target audiences and communicates client's value proposition in the digital health space.Ensure consistent brand messaging across all marketing channels and touchpoints, specifically to consumer, partnerships, and relevant channel stakeholders such as providers and payors.
Campaign Planning and Execution:Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.Collaborate with cross-functional teams, including Product Management, Partnership, and various internal stakeholders, to develop campaign assets and content.Drive product marketing content development.
Customer Engagement and Acquisition:Drive customer and partner engagement and acquisition through targeted marketing initiatives, including lead generation campaigns, customer loyalty programs, and customer relationship management (CRM) strategies.
Top 3 Skills:Brand marketingProduct marketingProject managementRequired Qualifications:Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.8+ years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.Proven track record of developing and executing successful marketing strategies and campaigns.Strong analytical skills and experience with data-driven decision-making.Excellent communication and presentation skills, with the ability to effectively influence stakeholders at all levels.Strategic thinker with a results-oriented mindset and a passion for innovation.Ability to thrive in a fast-paced, dynamic environment and manage cross-functional teams to achieve common goals.A high degree of comfort managing and working in a highly matrixed organization.Hybrid work environment and ability to travel overseas, 20%.Preferred Experience & Skills:Experience in the digital health industry or related healthcare sector.Knowledge of healthcare regulations and compliance standards.Experience working with consumer wearable or technology brands.Proficiency working in a global culture, multi time zones, and values.Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
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