In Charge Electric
Director, Demand Generation
In Charge Electric, Austin, Texas, us, 78716
Description
We are seeking a Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth for our Aftermarket Services division. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships. Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a mechanical trade environment and are a skilled leader, we encourage you to apply.
Key Responsibilities
Develop and implement demand generation strategies and campaigns
Create and manage demand generation budgets and forecasts
Develop and maintain a database of leads and prospects for future reference
Resolve challenges within the demand generation process
Collaborate with sales and marketing teams to develop effective lead generation strategies
Analyze and report on lead generation metrics to track progress and identify areas for improvement
Stay up-to-date with industry trends and best practices for lead generation
Provide exceptional customer service to prospects and clients
Manage and prioritize multiple tasks and projects to meet deadlines
Attend industry events and conferences to network and generate leads
Provide team training and support on best practices and tools
Skills, Knowledge and Expertise
Experience in B2C lead generation and sales
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Strong organizational and time management skills
Proficiency in using lead generation tools and software
Bachelor's degree in marketing, business administration or a related field
Proven track record of successful lead generation and sales
Experience in developing and implementing lead generation strategies
Knowledge of digital marketing and social media platforms
Ability to analyze data and make data-driven decisions
Required Experience
8+ years of experience in sales or lead generation in mechanical trade industry
10+ years of experience in B2C sales
Benefits
Comprehensive Health Benefits:
Health, vision, and dental plans.
Generous Paid Time Off:
Paid holidays and vacation time that increases with tenure.
Celebratory Culture:
Company holiday parties and regular branch celebrations.
Retirement Plan:
401K plan with competitive company match.
Join us and become a pivotal force in transforming our Demand Generation team into a powerhouse. If you are a visionary leader with the skills and experience to drive substantial growth, we want to hear from you!
About In Charge Electric
In Charge Electric is a reliable, consistent, and professional residential electrical installation provider covering the great state of Texas. Founded in 2007 with just three employees, In Charge has grown to 8 branches and 3 design centers to care for a homeowner’s every need, wherever they are located. We provide white-glove service and a highly personalized experience to homebuilders and homeowners. We maintain established relationships with key suppliers so that we can offer a variety of products to satisfy our customer’s specifications – from electrical to security, smart home automation, home entertainment, and lighting and fixtures.
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We are seeking a Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth for our Aftermarket Services division. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships. Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a mechanical trade environment and are a skilled leader, we encourage you to apply.
Key Responsibilities
Develop and implement demand generation strategies and campaigns
Create and manage demand generation budgets and forecasts
Develop and maintain a database of leads and prospects for future reference
Resolve challenges within the demand generation process
Collaborate with sales and marketing teams to develop effective lead generation strategies
Analyze and report on lead generation metrics to track progress and identify areas for improvement
Stay up-to-date with industry trends and best practices for lead generation
Provide exceptional customer service to prospects and clients
Manage and prioritize multiple tasks and projects to meet deadlines
Attend industry events and conferences to network and generate leads
Provide team training and support on best practices and tools
Skills, Knowledge and Expertise
Experience in B2C lead generation and sales
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Strong organizational and time management skills
Proficiency in using lead generation tools and software
Bachelor's degree in marketing, business administration or a related field
Proven track record of successful lead generation and sales
Experience in developing and implementing lead generation strategies
Knowledge of digital marketing and social media platforms
Ability to analyze data and make data-driven decisions
Required Experience
8+ years of experience in sales or lead generation in mechanical trade industry
10+ years of experience in B2C sales
Benefits
Comprehensive Health Benefits:
Health, vision, and dental plans.
Generous Paid Time Off:
Paid holidays and vacation time that increases with tenure.
Celebratory Culture:
Company holiday parties and regular branch celebrations.
Retirement Plan:
401K plan with competitive company match.
Join us and become a pivotal force in transforming our Demand Generation team into a powerhouse. If you are a visionary leader with the skills and experience to drive substantial growth, we want to hear from you!
About In Charge Electric
In Charge Electric is a reliable, consistent, and professional residential electrical installation provider covering the great state of Texas. Founded in 2007 with just three employees, In Charge has grown to 8 branches and 3 design centers to care for a homeowner’s every need, wherever they are located. We provide white-glove service and a highly personalized experience to homebuilders and homeowners. We maintain established relationships with key suppliers so that we can offer a variety of products to satisfy our customer’s specifications – from electrical to security, smart home automation, home entertainment, and lighting and fixtures.
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