BPD Advertising
Director, Data Science (Virtual First)
BPD Advertising, Nashville, Tennessee, United States,
Required Skills & ExperienceResponsibilities:
Product Development:
Design, develop, and implement large scale data science projects such as building audience-based propensity models to predict healthcare-related behaviors and outcomes
Apply expertise in quantitative analysis, data mining, and other analysis to build and improve our data product offerings
Utilize advanced statistical methods, data transformation and machine learning techniques to build accurate, reliable and scalable marketing models
Implement validation techniques on both structured and unstructured data sets
Lead the deployment of marketing list selection models designed using consumer databases
Deploy automation, open source, and AI-driven technology to enhance speed to market and accuracy where appropriate
Develop or adopt advanced marketing models for strategies such as marketing mix or multi-touch attribution
Advanced Data Analysis and Interpretation:
Analyze complex datasets to identify trends, patterns, and insights that inform marketing strategies
Interpret model outputs and translate findings into actionable recommendations and visualization for clients and internal teams
Ensure the quality and performance of AI models presented to clients and prospects
Collaborate with client-focused data scientists and analysts to develop and implement data-driven solutions across use cases
Collaboration and Leadership:
Collaborate with cross-functional teams, including internal and external stakeholders
Develop and grow a team of junior data scientists, providing guidance and support in model development and analytics
Data Governance and Compliance:
Ensure data governance and security best practices are implemented across our data solution and product workflows, working closely with leadership
Monitor and manage data privacy and security, particularly in relation to sensitive health claims data
Innovation and Optimization:
Stay current with emerging technologies and industry trends, continuously seeking opportunities to improve data systems and processes
Stay updated with the latest advancements in AI and incorporate best practices into the team's workflow
Provide recommended enhancements to existing processes and systems
Requirements:
Bachelor’s or master’s degree in mathematics, analytics, data science, statistics or a related quantitative field
8+ years of experience in data science, with a proven track record in building and deploying propensity models for marketing use cases
Experience with a variety of analytic techniques such as marketing mix models, next best action models, time series forecasting, ROAS lift models, attribution models, statistical significance testing
Strong understanding of data architecture, data transformation and data integration
Knowledge of relational databases and ability to design efficient data models (e.g., star schema, snowflake schema)
Expert with SQL for querying and data transformation
Expertise in Python or similar programming for modeling, data manipulation, scripting, and automation
Deep experience and understanding of digital marketing data processes and infrastructure
Proficiency in creating dashboards using tools like Tableau and Sisense
Excellent communication and interpersonal skills
Ability to work in a fast-paced, dynamic environment and manage multiple priorities
Strong problem-solving skills and attention to detail
Excellent analytical skills and a high degree of business acumen
Outstanding verbal and written communication abilities, combined with exceptional presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
Curious and interested in solving multi-dimensional problems
Ability to contribute individually and participate in cross-functional teams with a positive attitude
Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients
Motivated by the role we play in helping healthcare organizations improve the lives of people they serve
Company Description
BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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Product Development:
Design, develop, and implement large scale data science projects such as building audience-based propensity models to predict healthcare-related behaviors and outcomes
Apply expertise in quantitative analysis, data mining, and other analysis to build and improve our data product offerings
Utilize advanced statistical methods, data transformation and machine learning techniques to build accurate, reliable and scalable marketing models
Implement validation techniques on both structured and unstructured data sets
Lead the deployment of marketing list selection models designed using consumer databases
Deploy automation, open source, and AI-driven technology to enhance speed to market and accuracy where appropriate
Develop or adopt advanced marketing models for strategies such as marketing mix or multi-touch attribution
Advanced Data Analysis and Interpretation:
Analyze complex datasets to identify trends, patterns, and insights that inform marketing strategies
Interpret model outputs and translate findings into actionable recommendations and visualization for clients and internal teams
Ensure the quality and performance of AI models presented to clients and prospects
Collaborate with client-focused data scientists and analysts to develop and implement data-driven solutions across use cases
Collaboration and Leadership:
Collaborate with cross-functional teams, including internal and external stakeholders
Develop and grow a team of junior data scientists, providing guidance and support in model development and analytics
Data Governance and Compliance:
Ensure data governance and security best practices are implemented across our data solution and product workflows, working closely with leadership
Monitor and manage data privacy and security, particularly in relation to sensitive health claims data
Innovation and Optimization:
Stay current with emerging technologies and industry trends, continuously seeking opportunities to improve data systems and processes
Stay updated with the latest advancements in AI and incorporate best practices into the team's workflow
Provide recommended enhancements to existing processes and systems
Requirements:
Bachelor’s or master’s degree in mathematics, analytics, data science, statistics or a related quantitative field
8+ years of experience in data science, with a proven track record in building and deploying propensity models for marketing use cases
Experience with a variety of analytic techniques such as marketing mix models, next best action models, time series forecasting, ROAS lift models, attribution models, statistical significance testing
Strong understanding of data architecture, data transformation and data integration
Knowledge of relational databases and ability to design efficient data models (e.g., star schema, snowflake schema)
Expert with SQL for querying and data transformation
Expertise in Python or similar programming for modeling, data manipulation, scripting, and automation
Deep experience and understanding of digital marketing data processes and infrastructure
Proficiency in creating dashboards using tools like Tableau and Sisense
Excellent communication and interpersonal skills
Ability to work in a fast-paced, dynamic environment and manage multiple priorities
Strong problem-solving skills and attention to detail
Excellent analytical skills and a high degree of business acumen
Outstanding verbal and written communication abilities, combined with exceptional presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
Curious and interested in solving multi-dimensional problems
Ability to contribute individually and participate in cross-functional teams with a positive attitude
Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients
Motivated by the role we play in helping healthcare organizations improve the lives of people they serve
Company Description
BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
#J-18808-Ljbffr