Senior Marketing Program Manager

DescriptionAre you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team! Help us in reshaping the landscape of customer experience – where every interaction becomes an opportunity, and every insight drives meaningful change.Introducing Calabrio – The trailblazers in customer experience intelligence! Revolutionizing the way organizations connect with their customers, we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights with lightning speed.RoleWe are seeking a Senior Marketing Program Manager to join our growing team. In this role you will lead integrated marketing programs, partnering closely with marketing and sales.Your role will include:Driving pipeline through creative tactics and data-driven decision making.Help scale our integrated marketing program efforts by activating global programming to source, accelerate, and retain revenue opportunities for Calabrio.Lead the building and execution of campaign strategy that leverages compelling, content-based vertical and persona messaging for demand gen programs.Own driving strategy by bringing the messaging to targeted audiences through a variety of marketing tactics.What You’ll Be Doing (Key Responsibilities)Create, execute, and communicate about internally integrated marketing programs segmented to target audiences for the goal of sourcing pipeline.Orchestrate account-based marketing strategies with sales and business development teams to drive demand in defined accounts.Own and manage relationships with multiple vendors for content creation and distribution.Manage and execute all webinar programs by soliciting content from subject matter experts.Develop a deep understanding of the target audience to build and train a segmentation strategy across global marketing.Research competitive campaigns and identify ways to differentiate Calabrio’s messaging and go-to-market campaigns to drive target market engagement.Foster cross-functional relationships with marketing teams to align on-demand generation goals and execute projects effectively.Support demand generation team-owned processes by strategizing, developing, executing, and optimizing tactics while monitoring execution for efficiency improvements.Create content-driven nurturing campaigns to further qualify leads and increase funnel velocity.Align with Sales on priorities, process and service-level agreements (SLAs) to ensure demand gen program ROI and effectiveness.Tightly manage marketing program budgets, partners and vendors.Measure, analyze and report on funnel and individual campaign performance to continually refine demand gen programs.Success CriteriaDemonstrates taking initiative and driving change management.Exhibits a curious, positive, team-oriented, enthusiastic approach.Ability to lead initiatives with multiple internal clients, such as marketing team, product marketing, sales, customer success product management and IT.RequirementsBachelor’s degree required.5-8 years of marketing experience in a B2B SaaS company.Ability to demonstrate owning end-to-end marketing campaigns designed to hit defined targeted audiences with the end goal of driving qualified leads into the marketing pipeline.Demonstrate understanding of modern marketing framework, especially around account-based marketing.BenefitsCalabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent.What we value most…workplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements).Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary.Ready for Exponential Career Opportunities? Apply now.

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