22squared
Group Media Director
22squared, Atlanta, Georgia, United States, 30383
Who We Are As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
What You'll Do The Group Media Director will be a senior leader on the media team and will lead a team of media professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across a variety of media to meet or, ideally, exceed client objectives. This will involve the creation and execution of media plans, unearthing insights to inform the development of the media plan, and flawless execution across all fronts. They will be responsible for creating a strong team dynamic, developing new and experienced media team members, and earning the respect and trust of their client partners.
This person will proactively bring ideas to better both client work as well as agency deliverables and processes.
ResponsibilitiesWorks collaboratively across departments (Digital Investment, Integrated Investment, Business Leadership) to develop the strategy and tactics for innovative media plansManages the process of development, negotiation, implementation, tracking, reporting, and optimization of all media plans for assigned accountsMaintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goalsProvides strategic analysis of plans to determine the impact and overall outcome on all measurable variables, such as sales, sign-ups, lift in measurable brand attributes, awareness, advocacy, etc.Anticipates & addresses client challenges across client engagements. Main liaison & consultant to clients on media mattersSolicits new industry concepts and tools that will help grow and enhance client's businessWorks on new business as a part of an integrated teamCollaborates cross-functionally with other Media Directors and team/agency leaders on departmental and agency initiativesWork with CMO/DMP on financial aspects of the account budget, staffing, projections, etc. for assigned teamInspires team as a servant leader always advocating new ways to solve problemsCreates a positive working environment and fosters a team approachResponsible for training, managing, motivating, developing & evaluating team-membersQUALIFICATIONS
12+ years of media planning experienceExperience with performance media (display, search, social, programmatic.) and innovative awareness-driving media preferredStrong understanding of TV and CTV landscape (can cite ways to measure impact to business)Excellent management and leadership skills and experience managing a team of associate directors, supervisors, planners and assistantsExtensive client contact experienceStrong presentation skills/client presenceCan tout/show proof of soft skillsBA/BS in Advertising, Marketing, Communications, or related field
#LI-remote
What You'll Do The Group Media Director will be a senior leader on the media team and will lead a team of media professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across a variety of media to meet or, ideally, exceed client objectives. This will involve the creation and execution of media plans, unearthing insights to inform the development of the media plan, and flawless execution across all fronts. They will be responsible for creating a strong team dynamic, developing new and experienced media team members, and earning the respect and trust of their client partners.
This person will proactively bring ideas to better both client work as well as agency deliverables and processes.
ResponsibilitiesWorks collaboratively across departments (Digital Investment, Integrated Investment, Business Leadership) to develop the strategy and tactics for innovative media plansManages the process of development, negotiation, implementation, tracking, reporting, and optimization of all media plans for assigned accountsMaintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goalsProvides strategic analysis of plans to determine the impact and overall outcome on all measurable variables, such as sales, sign-ups, lift in measurable brand attributes, awareness, advocacy, etc.Anticipates & addresses client challenges across client engagements. Main liaison & consultant to clients on media mattersSolicits new industry concepts and tools that will help grow and enhance client's businessWorks on new business as a part of an integrated teamCollaborates cross-functionally with other Media Directors and team/agency leaders on departmental and agency initiativesWork with CMO/DMP on financial aspects of the account budget, staffing, projections, etc. for assigned teamInspires team as a servant leader always advocating new ways to solve problemsCreates a positive working environment and fosters a team approachResponsible for training, managing, motivating, developing & evaluating team-membersQUALIFICATIONS
12+ years of media planning experienceExperience with performance media (display, search, social, programmatic.) and innovative awareness-driving media preferredStrong understanding of TV and CTV landscape (can cite ways to measure impact to business)Excellent management and leadership skills and experience managing a team of associate directors, supervisors, planners and assistantsExtensive client contact experienceStrong presentation skills/client presenceCan tout/show proof of soft skillsBA/BS in Advertising, Marketing, Communications, or related field
#LI-remote