Digital Marketing Strategist

DescriptionAs a Digital Marketing Strategist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and drive engagement across various online channels. You will work closely with the Marketing Operations & Demand Generation teams to enhance our online presence, generate leads, and achieve our business goals. Key Responsibilities: Design and execute digital marketing strategies that align with company objectives and target audience Lead website experimentation, personalization, and A/B testing efforts to optimize user experience and conversion rates across key personas Implement strategies to increase website traffic, engage audiences, and further enhance clean data & reporting best practices/initiatives Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns Develop engaging content for various digital platforms including websites, blogs, social media, email campaigns, and paid ads Conduct A/B tests to optimize campaign performance and improve conversion rates Optimize website content for search engines and manage pay-per-click (PPC) campaigns to increase visibility and drive traffic Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Develop and oversee the reporting strategy for various digital platforms, including website, videos, and social media Utilize web analytics tools (Google Analytics, etc.) to monitor the performance of the company's website and digital marketing efforts.? Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, Google Ads, etc. Stay up to date with the latest digital marketing trends, tools, and best practices to ensure our strategies are current and effective Work with other team members and departments to align digital marketing efforts with overall business goals, across the Marketing, Sales, Web Development, & Revenue Operations teams Why pick Zywave?Zywave is a cutting-edge SaaS company that has led the digital revolution of the insurance industry over the last 25 years. We continue to make waves by launching new product functionality and integrations to deliver a world-class customer experience. Since 2020, Zywave has acquired eight insurtech companies representing over 1,100 employees globally. With our core values that encourage employees to grow, belong and transform professionally there are endless opportunities to build new skills and relationships. Why wait to hop aboard the rocket ship? Get onboard now!#LI-DNI