SAP SE
Product Marketing Specialist
SAP SE, Bellevue, Washington, us, 98009
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.Summary:SAP Build is a comprehensive suite of low-code, pro-code and Generative AI tools designed to accelerate application development and automation. As an integral part of SAP’s Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.With SAP Build, users can create and extend applications, automate business processes, and design custom digital workspaces using either low-code drag-and-drop tools or pro-code environments enhanced with generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.The Role:This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new developer productivity tools, and expanded support for application development and automation for both SAP and non-SAP systems.As a Product Marketing Specialist, your work will have a direct impact on SAP Build’s success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.The Team:Our team is responsible for Product Marketing & Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. Join us if you are ready to collaborate with the best in the industry.Tasks:Messaging and Positioning:
Develop and refine effective messaging and positioning for SAP Build.Product Launches:
Collaborate with product management, sales, and marketing teams to drive new product launches and major updates.Content Development:
Create compelling customer and partner-facing content, including web content, solution briefs, and sales enablement, to drive awareness and adoption.Market and Competitive Analysis:
Analyze market reactions and competitive developments to optimize marketing strategies and communications.Education, Qualifications, Skills and Competencies:Required skills:University Degree (Bachelor or Master) in Computer Science / Information Technology / Business AdministrationTechnical knowledge of cloud platforms, developer tools and technologiesUnderstanding of AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code)Experience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospects.Communication Skills: Excellent written and verbal communication abilities.Self-Starter: Passionate and proactive in becoming a hands-on expert.Collaboration: Strong at building relationships with cross-functional teams.Customer orientation with a strong focus on quality.Preferred Skills:Strong communication profile with the ability to articulate and present complex topics to senior level audiences.Ability to work in an international team.Master’s in computer science or business administration.Work Experience:Minimum 3-5 years of related experience.Prior experience in product marketing, product management/developer advocacy experience.Experience driving small to medium scaled projects.Location:Open to any SAP office in US, Canada, or Germany.
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Develop and refine effective messaging and positioning for SAP Build.Product Launches:
Collaborate with product management, sales, and marketing teams to drive new product launches and major updates.Content Development:
Create compelling customer and partner-facing content, including web content, solution briefs, and sales enablement, to drive awareness and adoption.Market and Competitive Analysis:
Analyze market reactions and competitive developments to optimize marketing strategies and communications.Education, Qualifications, Skills and Competencies:Required skills:University Degree (Bachelor or Master) in Computer Science / Information Technology / Business AdministrationTechnical knowledge of cloud platforms, developer tools and technologiesUnderstanding of AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code)Experience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospects.Communication Skills: Excellent written and verbal communication abilities.Self-Starter: Passionate and proactive in becoming a hands-on expert.Collaboration: Strong at building relationships with cross-functional teams.Customer orientation with a strong focus on quality.Preferred Skills:Strong communication profile with the ability to articulate and present complex topics to senior level audiences.Ability to work in an international team.Master’s in computer science or business administration.Work Experience:Minimum 3-5 years of related experience.Prior experience in product marketing, product management/developer advocacy experience.Experience driving small to medium scaled projects.Location:Open to any SAP office in US, Canada, or Germany.
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