Manager - Social Media - b2c Brands

Your JobThe Social Media Manager will take a “consumer-first” approach to lead the development and implementation of comprehensive social media strategies for Georgia Pacific’s Quilted Northern, Angel Soft & Aria toilet paper brands. This individual will effectively understand, reach and engage our target audiences through integrated media plans and breakthrough communication to improve awareness, connection and conversion of our brands across paid social media, influencer marketing, and organic social media. This role requires one to apply critical thinking skills to solve business problems with a solutions-oriented approach while successfully navigating GP business processes, tools, resources, people and vision to maximize profitability and deliver business results.What You Will DoDevelop and implement a comprehensive paid social media strategy aligned with brand objectives and marketing goals.Setup & manage social media advertising campaigns across all key social media platforms, including setting objectives, targeting audiences, and optimizing performance.Optimize campaigns in-flight to improve in-market performance and MMM ROI.Create brand experiences that resonate with consumers, drive earned media and foster continuous improvement & innovation.Manage influencer marketing activations with influencer agency & brand teams.Build and maintain relationships with influencers and brand ambassadors to expand our reach.Review Creators and concepts with brand teams for alignment.Collaborate with Corporate Communications team on managing consumer responses on social platforms.Partner with Tissue brand teams to develop KPI’s for campaigns.Analyze and report on KPI’s to measure the efficiency & effectiveness of social media campaigns and optimize strategies accordingly.Update monthly investment & performance reports for Brand Building team.Lead Sales Lift Study and Brand Lift Study with key social media platform partners & national media agency.Track and report on competitor activity and industry trends.Partner with creative teams to curate and manage engaging content (images, videos, stories, etc.) for our organic social media presence, ensuring consistency in visual identity and tone across all social media channels.Manage organic social calendar and posting.Lead Surprise & Delights with consumers & influencers.Stay updated on social media trends, platform updates, and best practices, and recommend innovative strategies to stay ahead of the curve.Who You Are (Basic Qualifications)Bachelor’s degree.Knowledge of social media platforms, algorithms, and best practices.Experience working in matrixed organizations with multiple stakeholders and developing relationships with external partners and internal capabilities and influencing and securing alignment from leaders.Experience with analyzing media performance KPIs and identifying opportunities for optimizations.What Will Put You Ahead1 year of experience building and managing campaigns on Facebook, Instagram, TikTok, Pinterest, and YouTube.Knowledge of different digital media platforms, industry trends, key players, and digital media supply chain for multiple channels (programmatic, social, search).2+ years of experience in media buying and/or planning at a CPG brand or media agency or other social buying platform is preferred.

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