Senior Sales Director of Grocery & Small Format

Who are we?Established in 2017, tru fru changed the way America snacks forever. tru fru is a Utah-based company that rapidly ascended the "permissible indulgence" space by innovating a "better-for-you" 100% real fruit immersed in premium chocolate indulgence to retail outlets nationwide. Winning consecutive most innovative product awards at Sweets & Snacks in 2019, 2021, 2022, and 2023 while climbing the snack industry velocity charts at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on an exciting mission to build a fruit forward snacking legacy around an incredible product line with truly remarkable people to create something special for generations to come!What you will do:The Senior Director of Grocery and Small Format leads a high-performing sales team, crafts comprehensive channel strategies, and ensures seamless execution across multiple channels (Grocery, C-store, Drug, Foodservice & Specialty).You will play a key role in molding the company's long-term strategic plans and will allocate resources across assigned channels (inclusive of Omni Channel). You will collaborate with cross-functional teams and will manage brokers to achieve shared objectives.Job Aspects:Establishment of Strategic Vision and Tactics: Develop and articulate a strategic vision for your business. Implement effective trade tactics to ensure the successful execution against strategy.Effective Negotiation: Provide guidance and mentorship to team members, equipping your team to create and execute highly effective negotiation strategies.Establishment of Value-Add Relationships: Cultivate and nurture top-tier, value-add relationships across diverse channels. Foster strong and mutually beneficial connections that contribute to the company's success.Implementation of Measurement Tools and Processes: Ensure the implementation of robust measurement tools, resources, and streamlined processes to effectively track and monitor progress against goals. Cultivate a data-driven culture that emphasizes the importance of leveraging insights for effective decision-making.What you will bring to Tru Fru:Inspirational Leadership: Inspire team members through exemplary leadership, fostering a sense of fellowship and camaraderie within the team. Cultivate a collaborative and supportive environment that encourages shared success.Effective Coaching: Display the ability to lead and manage a diverse and multi-functional team, fostering capability building, talent development, and strong associate engagement.Data-Driven Decision-Making: Leverage diverse perspectives and data to make informed decisions. Display a proven history of sound decision-making and a willingness to take responsibility for the results.Action-Oriented: Translate insights into actionable plans, challenging the team to adapt, pivot, and create fresh, innovative approaches when solving problems.You are:Agile: Easily adjusts to changes and challenges.Problem-Solver: Actively finds solutions to issues.Empathetic: Understands and manages emotions well.Open-Minded: Approaches new situations with curiosity.Encouraging: Promotes a culture of continuous learning.You have:Bachelor's degree in business administration or a related field.10+ years of experience in the Sales function, including direct management of a team (4+ years of leading teams), exceptional grocery experience.Excellent communication, negotiation, collaboration, analytical, and influencing skills.Ability to know when to empower others and when to take a hands-on approach.History of leading sustained growth within previous roles.Experience managing a customer P&L and possess financial acumen.Proven ability to grow revenue and market share.Demonstrated proficiency in developing sales strategy at a channel level.Pluses:Master's degree in business administrationExperience across assigned channels (Grocery, C-store, Drug, Foodservice & Specialty).Currently reside in (or willing to relocate to) Salt Lake CityCertain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.What Tru Fru offersCompetitive compensation packageCompetitive Paid Time OffHealth, dental & vision insurance, with options to fit you & your family's needsCasual office dress code. Feel free to wear your TRU FRU gearA dynamic, ambitious, fun and TRU FRU work environmentThe opportunity and responsibility to be TRU FRU everydayEEOAt Tru Fru we are committed to an inclusive workplace where diversity in all its forms is championed. TRU FRU is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

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