Tru Fru LLC
Brand Manager
Tru Fru LLC, Salt Lake City, Utah, United States, 84193
Who are we?Established in 2017, tru fru changed the way America snacks forever. tru fru is a Utah-based company that rapidly ascended the "permissible indulgence" space by innovating a "better-for-you" 100% real fruit immersed in premium chocolate indulgence to retail outlets nationwide. Winning consecutive most innovative product awards at Sweets & Snacks in 2019, 2021, 2022, and 2023 while climbing the snack industry velocity charts at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on an exciting mission to build a fruit forward snacking legacy around an incredible product line with truly remarkable people to create something special for generations to come!What you'll doAre you ready to take the reins and lead the strategy for a fast-growing brand? At tru fru, we're looking for a dynamic Brand Manager to spearhead the development and execution of a comprehensive brand positioning strategy, driving growth and achieving volume targets for one of our key product lines. This is an exciting opportunity to shape the future of the brand and make a significant impact on its trajectory as we scale, aligning the product with tru fru's broader business goals across the 4 P's.Job Aspects:As the leader of brand marketing, you'll oversee and craft marketing plans that deliver powerful, on-brand messaging across all channels. You will leverage your excellent cross-functional leadership and project management skills, collaborating with our product, design, and content teams to bring exciting campaigns and initiatives to life, showcasing tru fru's innovative products in compelling ways.You'll also be responsible for identifying and driving 3-year innovation roadmap, utilizing hard and soft data to identify opportunities, measure results, and guide strategic decisions. Working closely with R&D, sales, supply chain, and finance, you'll execute winning product development strategies that keep us ahead of the curve and resonate with customers and retailers.In this role, you'll closely monitor and analyze the performance of brand initiatives, providing data-driven insights to optimize results and report to the Leadership Team. You'll also lead a team of analysts, strategists, and creators, demonstrating strong communication, collaboration, and influencing skills to ensure projects support our annual operating plan and drive brand success.You'll manage renovation activities, such as packaging updates and product optimizations, keeping the brand fresh and relevant. Your strategic mindset, adaptability, and proven ability to manage change will be crucial in navigating industry trends and competitive activity while identifying and addressing opportunities and threats.Finally, you'll own key P&L levers to optimize your portfolio, ensuring our brand continues to thrive in the marketplace. If you're a visionary marketer ready to lead, innovate, and make a lasting impact, this role is for you!What you'll bring to tru fru - include all skills/competencies/etc.You are...A Renaissance Marketer, fiercely committed to brand stewardship and intentional growth. With a strong customer focus, you excel at storytelling and innovation, connecting insights to actionable solutions. A thought leader with a clear perspective on timing and strategy, you also see culture as a dynamic trait to be cultivated.With a proven ability to transform insights into commercial success, you are drive new product launches, market segmentation, and built strong relationships. Highly skilled in customer execution and revenue management, you thrive in fast-paced, lean environments, leading teams to exceed objectives and KPIs.Creative, optimistic, and deeply curious about consumer behavior, you continuously seek to understand what drives brand choices and leverages that knowledge for strategic success.You have...Bachelor's degree in Marketing, Advertising, Communications, or a related field.Master's degree in Business Administration, Communications, Advertising, or a closely related fieldMinimum of 4 years of brand management experience.At least 2 years of proven experience in product development.CPG experience in food and beverage industryStrong portfolio showcasing exceptional narrative and brand work.Proficiency in Adobe Suite and Microsoft Suite, particularly Excel and PowerPoint.
Physical Demands* Lifting: Ability to lift and exert up to 30 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body.* Reaching: Ability to reach and extend hands and arms in any direction.* Sitting: Ability to sit and remain in the seated, stationary position throughout the workday.What tru fru offers -* Competitive salary, including a target bonus and an impressive benefits package!* Flexible Paid Time Off* Excellent health, dental & vision insurance, with options to fit you and your family's needs* Long-term disability and short-term disability insurance* Employee Assistance Program (EAP)* 401K retirement saving opportunity* Casual office dress code* A dynamic, ambitious, indulgently fun work environment!Exceptional in cross-functional leadership and project management, with strong communication, negotiation, collaboration, and analytical skills that drive successful outcomes across teams.Highly organized and detail-oriented, adept at managing multiple tasks simultaneously while navigating organizational change with agility and a positive, adaptable attitude.A strategic thinker with proven success in using data to identify opportunities, measure results, and develop impactful marketing strategies that resonate with consumers and drive growth.Growth-oriented and emotionally intelligent, with a passion for learning, building trust, and inspiring others. Driven by a genuine commitment to improving consumers' lives and creating disruptive, legacy-building brandsCertain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.#LI-HybridWhat Tru Fru offersCompetitive compensationpackageCompetitive Paid Time OffHealth, dental & vision insurance, with options to fit you & your family's needsCasual office dress code. Feel free to wear your TRU FRU gearA dynamic, ambitious, fun and TRU FRU work environmentThe opportunity and responsibility to be TRU FRU everyday
EEOAt Tru Fru we are committed to an inclusive workplace where diversity in all its forms is championed. TRU FRU is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Physical Demands* Lifting: Ability to lift and exert up to 30 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body.* Reaching: Ability to reach and extend hands and arms in any direction.* Sitting: Ability to sit and remain in the seated, stationary position throughout the workday.What tru fru offers -* Competitive salary, including a target bonus and an impressive benefits package!* Flexible Paid Time Off* Excellent health, dental & vision insurance, with options to fit you and your family's needs* Long-term disability and short-term disability insurance* Employee Assistance Program (EAP)* 401K retirement saving opportunity* Casual office dress code* A dynamic, ambitious, indulgently fun work environment!Exceptional in cross-functional leadership and project management, with strong communication, negotiation, collaboration, and analytical skills that drive successful outcomes across teams.Highly organized and detail-oriented, adept at managing multiple tasks simultaneously while navigating organizational change with agility and a positive, adaptable attitude.A strategic thinker with proven success in using data to identify opportunities, measure results, and develop impactful marketing strategies that resonate with consumers and drive growth.Growth-oriented and emotionally intelligent, with a passion for learning, building trust, and inspiring others. Driven by a genuine commitment to improving consumers' lives and creating disruptive, legacy-building brandsCertain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.#LI-HybridWhat Tru Fru offersCompetitive compensationpackageCompetitive Paid Time OffHealth, dental & vision insurance, with options to fit you & your family's needsCasual office dress code. Feel free to wear your TRU FRU gearA dynamic, ambitious, fun and TRU FRU work environmentThe opportunity and responsibility to be TRU FRU everyday
EEOAt Tru Fru we are committed to an inclusive workplace where diversity in all its forms is championed. TRU FRU is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.