Optimizely
Content Marketing Manager
Optimizely, Minneapolis, Minnesota, United States, 55400
Location:
Nashua, US, 3063
Minneapolis, US, 55401
Austin, US, 78705At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.Join us and become part of a company that's empowering people to unlock their digital potential!Introduction
We're seeking a dynamic SDR Outreach Program Manager to drive our sales development initiatives using sales engagement platforms. This role will be crucial in elevating our outreach program to drive true sales optimization across the organization.Job Responsibilities
Support the development of a robust program and content strategy that is tightly aligned with business, sales and marketing goalsFoster collaboration between Sales, Marketing, GTM and Product teams to create and execute a coordinated outreach programRefine impactful outreach campaigns to enhance prospect engagement and drive pipelineImplement robust attribution models to demonstrate pipeline and revenue impactCreate and optimize exceptional outreach content specifically for sales needs and driversCreate and maintain program documentation, best practices, and guidelines for SDR teamAnalyze program performance and present results to sales leadership and executivesStay current with industry trends and innovations in sales development and outreach technologiesKnowledge and Experience
3+ years of experience in sales development, GTM, enablement or related fieldProven track record in executing successful SDR outreach programs / campaignsExceptional program management and organizational skillsStrong understanding of Outreach.io platform or equivalent (Apollo.io, Salesloft) and best practices, also leveraging AI & AI capabilities to scale content production & content personalizationOutstanding communication and presentation abilitiesAnalytical mindset with a data-driven approach to decision-makingExperience with CRM systems (e.g., Salesforce) and sales intelligence toolsBachelor's degree in marketing, business, or related field or equivalent experienceExceptional writing skills, especially knowing how to write high-performing SDR emailsDesired Qualities:Strategic thinker with the ability to translate insights into actionable outreach plansCollaborative program manager capable of influencing cross-functional teamsPassion for sales optimization and continuous improvement of outreach strategiesProactive approach, willing to adopt a test and learn approach to developing a high impact, high visibility programCreativity in developing engaging outreach content and sequencesThis role offers a unique opportunity to drive significant business impact through innovative SDR outreach programs. If you're passionate about empowering reps with exceptional content to drive results, we want to hear from you!Education
Bachelor's degree or equivalent experienceOptimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Nashua, US, 3063
Minneapolis, US, 55401
Austin, US, 78705At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.Join us and become part of a company that's empowering people to unlock their digital potential!Introduction
We're seeking a dynamic SDR Outreach Program Manager to drive our sales development initiatives using sales engagement platforms. This role will be crucial in elevating our outreach program to drive true sales optimization across the organization.Job Responsibilities
Support the development of a robust program and content strategy that is tightly aligned with business, sales and marketing goalsFoster collaboration between Sales, Marketing, GTM and Product teams to create and execute a coordinated outreach programRefine impactful outreach campaigns to enhance prospect engagement and drive pipelineImplement robust attribution models to demonstrate pipeline and revenue impactCreate and optimize exceptional outreach content specifically for sales needs and driversCreate and maintain program documentation, best practices, and guidelines for SDR teamAnalyze program performance and present results to sales leadership and executivesStay current with industry trends and innovations in sales development and outreach technologiesKnowledge and Experience
3+ years of experience in sales development, GTM, enablement or related fieldProven track record in executing successful SDR outreach programs / campaignsExceptional program management and organizational skillsStrong understanding of Outreach.io platform or equivalent (Apollo.io, Salesloft) and best practices, also leveraging AI & AI capabilities to scale content production & content personalizationOutstanding communication and presentation abilitiesAnalytical mindset with a data-driven approach to decision-makingExperience with CRM systems (e.g., Salesforce) and sales intelligence toolsBachelor's degree in marketing, business, or related field or equivalent experienceExceptional writing skills, especially knowing how to write high-performing SDR emailsDesired Qualities:Strategic thinker with the ability to translate insights into actionable outreach plansCollaborative program manager capable of influencing cross-functional teamsPassion for sales optimization and continuous improvement of outreach strategiesProactive approach, willing to adopt a test and learn approach to developing a high impact, high visibility programCreativity in developing engaging outreach content and sequencesThis role offers a unique opportunity to drive significant business impact through innovative SDR outreach programs. If you're passionate about empowering reps with exceptional content to drive results, we want to hear from you!Education
Bachelor's degree or equivalent experienceOptimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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