Senior Brand Strategist

This Jobot Job is hosted by: Julie Massey

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Salary: $80,000 - $100,000 per year

A top notch Marketing & Advertising agency is looking to add a Senior Brand Strategist to play a key role in strategic planning with ever growing clientele.

Excellent benefits package

Amazing company culture and environment

Lot of growth potential

4 days onsite - 1 day WFH

This role is onsite/hybrid role in Nashville, TN.

MUST HAVE AD AGENCY BACKGROUND!!

Responsibilities:

• Active contributor to the development of brand strategy work including journey mapping, core positioning, promise, foundational elements, architecture and associated impact on vocabulary, visuals, packaging, and product or service innovation
• Develops briefs that inspire the agency to create big ideas rooted in strategy and insights; keep pushing our briefing process to be the catalyst to great ideas
• Partners with research, strategy, creative, brand management, and channel teammates to ensure that strategic thinking is powerful and stimulates big ideas that drive results for our clients
• Lead efforts to develop real-time, data-centric platform that supports faster identification of trends, insights, and strategies to support powerful creative at the speed of social conversation
• Committed to learning strategic planning craft including brand, communications, content, and experiential strategy; continues to hone ability to discover and articulate powerful insights
• Supports new business efforts as well as existing clients

Qualifications:

• Bachelor's degree required, advanced degree welcomed
• 2-5 years of relevant work experience in strategic planning for a branding firm, advertising agency or other creatively minded agency
• Understanding of brand management, creative, media planning, and operational agency processes
• Understanding of customer segmentation, targeting, positioning, customer journey and customer experience
• Strong analytic and problem-solving skills; ability to identify research needs and participate in development and interpretation of research product

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