Mosaec
MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations
Mosaec, Boston, Massachusetts, us, 02298
BOSTON, MASSACHUSETTS
MARKETING CLOUD ADMINISTRATOR
Development & Alumni Relations, Alumni Operations
Tracking Code:
24500627100530
Job Description
MARKETING CLOUD ADMINISTRATOR
Category:
Charles River Campus –> Professional
Job Location:
BOSTON, MA, United States
Tracking Code:
24500627100530
Salary Grade:
Grade 49
Position Type:
Full-Time/Regular
Our Mission
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice.
To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs.
Marketing Cloud Administrator
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). You will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time.
Responsibilities:
Set up, manage, and optimize Salesforce marketing cloud environment.
Collaborate with Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including journeys, data extensions, users, user roles, connectors, and integrations.
Prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud.
Keep up to date with Marketing Cloud releases and make recommendations to optimize marketing activities.
Provide technical guidance and training for building sophisticated email campaigns and customer journey.
Develop test and measurement strategy with marketing team to track success of campaigns.
Support and maintain Preference Center and rules within Marketing Cloud.
Assist in planning and releasing segmented communications channels for alumni engagement lifecycle.
Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.
Qualifications:
Required:
5+ years of relevant experience.
Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience.
Strong knowledge of best practice marketing design techniques and basic knowledge of HTML.
Technical expertise regarding audience segmentation, data models, and data mining.
Strong analytical skills with ability to communicate findings to business leaders.
Preferred:
Prior experience with Salesforce Marketing Cloud, including certifications.
Overall email marketing and campaign automation experience.
Experience with SFMC Journey Builder, Email Studio, and Contact Builder.
Experience with APM script, APIs and/or SQL queries.
Strong interpersonal skills.
Values:
Teamwork, transparency, diversity, integrity, strategic thinking, continuous growth, and joy.
If you are hesitant to apply because you have not previously performed every responsibility listed, we still want to hear from you.
To learn more about Development & Alumni Relations at Boston University, visit
DAR Talent website .
We are an equal opportunity employer. If you require a reasonable accommodation, please contact the Equal Opportunity Office at 617-358-1796.
Job Location:
BOSTON, MA
Position Type:
Salary Grade:
Grade 49
To apply, visit
this link .
#J-18808-Ljbffr
MARKETING CLOUD ADMINISTRATOR
Development & Alumni Relations, Alumni Operations
Tracking Code:
24500627100530
Job Description
MARKETING CLOUD ADMINISTRATOR
Category:
Charles River Campus –> Professional
Job Location:
BOSTON, MA, United States
Tracking Code:
24500627100530
Salary Grade:
Grade 49
Position Type:
Full-Time/Regular
Our Mission
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice.
To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs.
Marketing Cloud Administrator
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). You will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time.
Responsibilities:
Set up, manage, and optimize Salesforce marketing cloud environment.
Collaborate with Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including journeys, data extensions, users, user roles, connectors, and integrations.
Prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud.
Keep up to date with Marketing Cloud releases and make recommendations to optimize marketing activities.
Provide technical guidance and training for building sophisticated email campaigns and customer journey.
Develop test and measurement strategy with marketing team to track success of campaigns.
Support and maintain Preference Center and rules within Marketing Cloud.
Assist in planning and releasing segmented communications channels for alumni engagement lifecycle.
Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.
Qualifications:
Required:
5+ years of relevant experience.
Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience.
Strong knowledge of best practice marketing design techniques and basic knowledge of HTML.
Technical expertise regarding audience segmentation, data models, and data mining.
Strong analytical skills with ability to communicate findings to business leaders.
Preferred:
Prior experience with Salesforce Marketing Cloud, including certifications.
Overall email marketing and campaign automation experience.
Experience with SFMC Journey Builder, Email Studio, and Contact Builder.
Experience with APM script, APIs and/or SQL queries.
Strong interpersonal skills.
Values:
Teamwork, transparency, diversity, integrity, strategic thinking, continuous growth, and joy.
If you are hesitant to apply because you have not previously performed every responsibility listed, we still want to hear from you.
To learn more about Development & Alumni Relations at Boston University, visit
DAR Talent website .
We are an equal opportunity employer. If you require a reasonable accommodation, please contact the Equal Opportunity Office at 617-358-1796.
Job Location:
BOSTON, MA
Position Type:
Salary Grade:
Grade 49
To apply, visit
this link .
#J-18808-Ljbffr