Mosaec
MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations
Mosaec, Boston, Massachusetts, us, 02298
Job Title:
Marketing Cloud Administrator
Location:
Boston, Massachusetts
Department:
Development & Alumni Relations, Alumni Operations
Tracking Code:
24500627100530
Position Type:
Full-Time/Regular
Our Mission:
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice.
Marketing Cloud Administrator:
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). You will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time.
Responsibilities:
Set up, manage, and optimize Salesforce marketing cloud environment.
Collaborate with Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including journeys, data extensions, users, user roles, connectors, and integrations.
Prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud.
Keep up to date with Marketing Cloud releases and make recommendations to optimize marketing activities.
Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
Develop test and measurement strategy with marketing team to track success of marketing campaigns.
Support and maintain Preference Center and rules within Marketing Cloud.
Assist in planning and releasing segmented communications channels for alumni engagement lifecycle.
Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.
Required Qualifications:
5+ years of relevant experience.
Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience.
Strong knowledge of best practice marketing design techniques and basic knowledge of HTML.
Technical expertise regarding audience segmentation, data models, and data mining.
Strong analytical skills with the ability to collect, organize, analyze marketing metrics.
Preferred Qualifications:
Prior experience with Salesforce Marketing Cloud.
Overall email marketing and campaign automation experience.
Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio.
Experience with APM script, APIs and/or SQL queries.
Strong interpersonal skills.
We value teamwork, transparency, diversity, equity, inclusion, integrity, strategic thinking, continuous growth, and joy in our work. If this resonates with you, we encourage you to apply.
To apply, visit
this link .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment.
#J-18808-Ljbffr
Marketing Cloud Administrator
Location:
Boston, Massachusetts
Department:
Development & Alumni Relations, Alumni Operations
Tracking Code:
24500627100530
Position Type:
Full-Time/Regular
Our Mission:
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice.
Marketing Cloud Administrator:
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). You will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time.
Responsibilities:
Set up, manage, and optimize Salesforce marketing cloud environment.
Collaborate with Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including journeys, data extensions, users, user roles, connectors, and integrations.
Prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud.
Keep up to date with Marketing Cloud releases and make recommendations to optimize marketing activities.
Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
Develop test and measurement strategy with marketing team to track success of marketing campaigns.
Support and maintain Preference Center and rules within Marketing Cloud.
Assist in planning and releasing segmented communications channels for alumni engagement lifecycle.
Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.
Required Qualifications:
5+ years of relevant experience.
Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience.
Strong knowledge of best practice marketing design techniques and basic knowledge of HTML.
Technical expertise regarding audience segmentation, data models, and data mining.
Strong analytical skills with the ability to collect, organize, analyze marketing metrics.
Preferred Qualifications:
Prior experience with Salesforce Marketing Cloud.
Overall email marketing and campaign automation experience.
Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio.
Experience with APM script, APIs and/or SQL queries.
Strong interpersonal skills.
We value teamwork, transparency, diversity, equity, inclusion, integrity, strategic thinking, continuous growth, and joy in our work. If this resonates with you, we encourage you to apply.
To apply, visit
this link .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment.
#J-18808-Ljbffr