South Texas College of Law Houston
Marketing and Communications Specialist
South Texas College of Law Houston, Houston, Texas, United States, 77246
Job Description
SUMMARY
The Marketing and Communications Specialist serves as a high-energy communications generalist who handles media relations, writes in a variety of styles, assists with social media and advertising, posts to the website, and covers campus events, among other duties. This individual must be a strong writer who can meet daily deadlines, organized and able to juggle a variety of projects effectively, flexible and collaborative, comfortable as a self-starter and a team member, technically skilled, and a savvy online researcher. Needs an understanding of social media content development/creation and news and/or PR writing styles (including AP Style) and basic photography and videography skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
Serves as a high-energy communications generalist (writing, social media, photography, basic videography).
Assists with social media content/posting and website updates/posts, in coordination with Mkt/Digital leader.
Writes stories for InRe magazine; helps PR/Comms leader with production management.
Responds to media requests; writes and distributes releases; pitches stories. Works to maximize PR value of activities involving STCL Houston people. Sends emergency closures, late starts to local media.
Coordinates with Mkt/Digital leader to schedule/place/track advertising.
Handles daily deadline-driven writing (news, features, releases, social, web).
Handles basic video editing, basic design (e.g., in Canva), primarily for social media.
Coordinates project elements on selected publications/ events, in coordination with MarCom colleagues (for example, scheduling photography, setting up interviews).
Covers events to capture stories, photos for quick-turnaround usage.
Creates PowerPoint presentations, in coordination with AVP (for Town Halls, for example).
Updates MarCom information on intranet ( Stanley2.0) and on website.
Regularly runs/creates reports that demonstrate results in media relations, social media; coordinates MarCom dashboard report, with AVP.
Utilizes brand standards in daily work.
SUPERVISORY RESPONSIBILITIES
N/A
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must use critical thinking skills, excellent oral and written skills, and sound decision-making skills.
Must be able to conduct effective information-gathering interviews/meetings in person, by phone, by email, or through online tools.
Must have a professional image and a positive attitude.
Must be able to prioritize work in a fast-paced environment and meet deadlines.
Must be computer literate with proficiency in MS Office applications (Word and PowerPoint essential; Excel helpful). Need ability to utilize Canva and know or be quick to learn tools for social media management, email marketing, web content management (WordPress), and basic videography and photography editing. Experience with Adobe Creative Suite a plus.
Must be able to manage details and deadlines for quick-turn projects and projects that stretch over months.
Must be able to communicate clearly and professionally with people at all levels of the organization.
Must be comfortable taking direction on specific tasks from/collaborating closely with project leaders within the Marketing and Communications team.
EDUCATION and/or EXPERIENCE
Bachelor's in marketing, English, journalism, public relations, or related field, and 3-5 years relevant experience.
LANGUAGE SKILLS
Proficient in both spoken and written English. Ability to interpret and explain complex data. Ability to effectively and professionally communicate in one-on-one and small-group situations, and communicate on the phone, by email, and by text.
MATHEMATICAL SKILLS
Ability to perform basic math and analyze numerical data for patterns and trends.
REASONING ABILITY
Ability to collect information through various means, establish facts, draw valid conclusions to craft effective messages, solve routine problems, and/or deal with a variety of variables in situations. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
CERTIFICATES, LICENSES, REGISTRATIONS
N/A
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear; to type on a keyboard and use a computer; to write on a whiteboard; and to use a standard phone and cell phone. The employee is regularly required to stand and walk. Specific vision abilities required by this job include close vision to accurately input information and proofread; distance vision to cover events, presentations, etc.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Fast-paced, academic, creative work environment. Must be able to work the general business schedule of the law school (M-F, 9 a.m. to 5:30 p.m.) plus occasional evenings and weekends as necessary.
Competitive Benefits Package for full-time staff
•All Health/Dental/Vision Insurance Coverage Effective on your date of hire
•CIGNA Plus Medical & Prescription Coverage (Employee Only Semi-Monthly $71.92)
•CIGNA Dental & Vision (Employee Only Semi-Monthly $3.56)
•HSA/FSA Medical Savings Accounts
•Pet Insurance.
•Life Insurance covered by the law school at two times your basic annual salary.
•Optional Life Insurance for employee and spouse
•Short & Long Term Disability coverage no cost to employee
•403(b) employee only contribution; auto-enrolled at 2%
•401(a) Employer contributes 8% of your salary after 1 year and worked 1,000 hours.
•Paid Leave Time, New Employees earn 1 day (7.5 hours) per month
•Sick Leave Time, New Employees Sick leave will be prorated based on the hire date at 9.375 hours per month for the first partial year of employment. On January 1st, staff employees are eligible for 15 days sick leave at full pay.
•18 Paid Holidays 2024
•Employee and Dependent Tuition Remission options
•FREE Downtown Employee Parking
•Discount Tickets to STCLH Sporting Events for Employee and Family
•On Campus Cafe
SUMMARY
The Marketing and Communications Specialist serves as a high-energy communications generalist who handles media relations, writes in a variety of styles, assists with social media and advertising, posts to the website, and covers campus events, among other duties. This individual must be a strong writer who can meet daily deadlines, organized and able to juggle a variety of projects effectively, flexible and collaborative, comfortable as a self-starter and a team member, technically skilled, and a savvy online researcher. Needs an understanding of social media content development/creation and news and/or PR writing styles (including AP Style) and basic photography and videography skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
Serves as a high-energy communications generalist (writing, social media, photography, basic videography).
Assists with social media content/posting and website updates/posts, in coordination with Mkt/Digital leader.
Writes stories for InRe magazine; helps PR/Comms leader with production management.
Responds to media requests; writes and distributes releases; pitches stories. Works to maximize PR value of activities involving STCL Houston people. Sends emergency closures, late starts to local media.
Coordinates with Mkt/Digital leader to schedule/place/track advertising.
Handles daily deadline-driven writing (news, features, releases, social, web).
Handles basic video editing, basic design (e.g., in Canva), primarily for social media.
Coordinates project elements on selected publications/ events, in coordination with MarCom colleagues (for example, scheduling photography, setting up interviews).
Covers events to capture stories, photos for quick-turnaround usage.
Creates PowerPoint presentations, in coordination with AVP (for Town Halls, for example).
Updates MarCom information on intranet ( Stanley2.0) and on website.
Regularly runs/creates reports that demonstrate results in media relations, social media; coordinates MarCom dashboard report, with AVP.
Utilizes brand standards in daily work.
SUPERVISORY RESPONSIBILITIES
N/A
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must use critical thinking skills, excellent oral and written skills, and sound decision-making skills.
Must be able to conduct effective information-gathering interviews/meetings in person, by phone, by email, or through online tools.
Must have a professional image and a positive attitude.
Must be able to prioritize work in a fast-paced environment and meet deadlines.
Must be computer literate with proficiency in MS Office applications (Word and PowerPoint essential; Excel helpful). Need ability to utilize Canva and know or be quick to learn tools for social media management, email marketing, web content management (WordPress), and basic videography and photography editing. Experience with Adobe Creative Suite a plus.
Must be able to manage details and deadlines for quick-turn projects and projects that stretch over months.
Must be able to communicate clearly and professionally with people at all levels of the organization.
Must be comfortable taking direction on specific tasks from/collaborating closely with project leaders within the Marketing and Communications team.
EDUCATION and/or EXPERIENCE
Bachelor's in marketing, English, journalism, public relations, or related field, and 3-5 years relevant experience.
LANGUAGE SKILLS
Proficient in both spoken and written English. Ability to interpret and explain complex data. Ability to effectively and professionally communicate in one-on-one and small-group situations, and communicate on the phone, by email, and by text.
MATHEMATICAL SKILLS
Ability to perform basic math and analyze numerical data for patterns and trends.
REASONING ABILITY
Ability to collect information through various means, establish facts, draw valid conclusions to craft effective messages, solve routine problems, and/or deal with a variety of variables in situations. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
CERTIFICATES, LICENSES, REGISTRATIONS
N/A
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear; to type on a keyboard and use a computer; to write on a whiteboard; and to use a standard phone and cell phone. The employee is regularly required to stand and walk. Specific vision abilities required by this job include close vision to accurately input information and proofread; distance vision to cover events, presentations, etc.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Fast-paced, academic, creative work environment. Must be able to work the general business schedule of the law school (M-F, 9 a.m. to 5:30 p.m.) plus occasional evenings and weekends as necessary.
Competitive Benefits Package for full-time staff
•All Health/Dental/Vision Insurance Coverage Effective on your date of hire
•CIGNA Plus Medical & Prescription Coverage (Employee Only Semi-Monthly $71.92)
•CIGNA Dental & Vision (Employee Only Semi-Monthly $3.56)
•HSA/FSA Medical Savings Accounts
•Pet Insurance.
•Life Insurance covered by the law school at two times your basic annual salary.
•Optional Life Insurance for employee and spouse
•Short & Long Term Disability coverage no cost to employee
•403(b) employee only contribution; auto-enrolled at 2%
•401(a) Employer contributes 8% of your salary after 1 year and worked 1,000 hours.
•Paid Leave Time, New Employees earn 1 day (7.5 hours) per month
•Sick Leave Time, New Employees Sick leave will be prorated based on the hire date at 9.375 hours per month for the first partial year of employment. On January 1st, staff employees are eligible for 15 days sick leave at full pay.
•18 Paid Holidays 2024
•Employee and Dependent Tuition Remission options
•FREE Downtown Employee Parking
•Discount Tickets to STCLH Sporting Events for Employee and Family
•On Campus Cafe