Monster Energy
CRM Analyst
Monster Energy, Corona, California, us, 92878
Position Summary:In the position of CRM Analyst you will play an integral role in customer relationship management (CRM) performance and have a high level of attention to detail, critical thinking, and technical aptitude to solve problems and discover insights related to consumer behavior. Work with Structured Query Language (SQL) to perform advanced data queries in a variety of platforms. Solve technological challenges and make an impact in customer data management and CRM.
Essential Job Functions:
Analyze data outputs from various systems, integrate data with customer data platform (CDP), CRM, and related 3rd party platforms.Develop and maintain standard dashboards, scorecards, key performance indicators (KPI) measurements to provide access to all results in a user-friendly format for all cross functional teams via compelling and clear data visualizations.Conduct CRM and web analysis on email marketing, QR code, customer incentive-based initiatives, multimedia messaging service (MMS)/short message service (SMS), mobile wallet offer, and loyalty programs. Focused on providing insights and analysis of customer engagement including key performance indicators (KPI) trends, customer profiling, user segmentation, clickstream analytics, behavioral targeting, and insights to drive acquisition/retention/loyalty.Conduct scheduled campaign post-mortem reporting and analysis to identify actionable data insights to stakeholders with key takeaways and recommendations.Regularly perform internal audits of CRM database to ensure accuracy, efficiency, and validity of consumer engagement. Work cross-functionally to identify, prevent, and mitigate the effects of fraudulent digital consumer engagement, ensure the availability and accuracy of required data.Improve, optimize, and document analytical procedures and results related to CRM and web analysis, campaign dashboarding, extract, transform, load (ETL), and reporting.Follow industry standard on customer engagement, personally identifiable information (PII), data privacy and opt-in, opt-out trends.Position Requirements:
Prefer a Bachelor's Degree in the field ofComputer Science, Information Systems, Business Administration, or a related field.Additional Experience Desired: Between 1-3 years of experience in CRM, CDP, ETL, and/or digital marketingAdditional Experience Desired: Between 1-3 years of experience in UI-UX development such as websites, apps and/or web3Computer Skills Desired: Proficiency with Microsoft Office SuiteAdditional Knowledge or Skills to be Successful in this role: Familiarity with Microsoft Azure or other cloud database required.Efficiency with SQL, Python, R, or other programming language desired.Familiarity with Amazon Redshift or other data warehousing product desired.Familiarity with Microsoft Power BI, Looker Studio, or other visualization tool desired.
Base Pay Range = $66,560 - $69,880 (+)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Essential Job Functions:
Analyze data outputs from various systems, integrate data with customer data platform (CDP), CRM, and related 3rd party platforms.Develop and maintain standard dashboards, scorecards, key performance indicators (KPI) measurements to provide access to all results in a user-friendly format for all cross functional teams via compelling and clear data visualizations.Conduct CRM and web analysis on email marketing, QR code, customer incentive-based initiatives, multimedia messaging service (MMS)/short message service (SMS), mobile wallet offer, and loyalty programs. Focused on providing insights and analysis of customer engagement including key performance indicators (KPI) trends, customer profiling, user segmentation, clickstream analytics, behavioral targeting, and insights to drive acquisition/retention/loyalty.Conduct scheduled campaign post-mortem reporting and analysis to identify actionable data insights to stakeholders with key takeaways and recommendations.Regularly perform internal audits of CRM database to ensure accuracy, efficiency, and validity of consumer engagement. Work cross-functionally to identify, prevent, and mitigate the effects of fraudulent digital consumer engagement, ensure the availability and accuracy of required data.Improve, optimize, and document analytical procedures and results related to CRM and web analysis, campaign dashboarding, extract, transform, load (ETL), and reporting.Follow industry standard on customer engagement, personally identifiable information (PII), data privacy and opt-in, opt-out trends.Position Requirements:
Prefer a Bachelor's Degree in the field ofComputer Science, Information Systems, Business Administration, or a related field.Additional Experience Desired: Between 1-3 years of experience in CRM, CDP, ETL, and/or digital marketingAdditional Experience Desired: Between 1-3 years of experience in UI-UX development such as websites, apps and/or web3Computer Skills Desired: Proficiency with Microsoft Office SuiteAdditional Knowledge or Skills to be Successful in this role: Familiarity with Microsoft Azure or other cloud database required.Efficiency with SQL, Python, R, or other programming language desired.Familiarity with Amazon Redshift or other data warehousing product desired.Familiarity with Microsoft Power BI, Looker Studio, or other visualization tool desired.
Base Pay Range = $66,560 - $69,880 (+)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)