Account Director, Media Relations

Weber Shandwick is looking for a Director, Media Relations with Consumer and Food PR experience to join our consumer team in Chicago.We Are Seeking:We’re seeking a dynamic Director with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.With a minimum of 7+ years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.What You Will Be Doing:Crafting and telling compelling storiesCreating and guiding smart earned-led media strategies across various programsBuilding and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reportersDeveloping a deep understanding of our client’s business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teamsAssisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthyCounseling junior members of the team to effectively work with the media and developing their skill sets in the agency settingAllocating agency resources in accordance with our client’s budgetBringing a client-focused attitude that results in work being performed to the highest quality standardsPresenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projectsProactively looking for and telling impactful stories for clients that further business objectivesProviding ongoing insights to colleagues and clients on specific reporters and the state of the mediaParticipating in RFPs and contributing to the development of agency brand POVsWhat We’re Looking For:Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 7 years of experience and increased responsibility overseeing earned media strategy development and executionKnowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferredExperience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not requiredProven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brandsSeveral close relationships with top-tier food and lifestyle media at the national level and a history of successful placementsA working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverablesManagement of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.BA or BS in Public Relations, Communications, Journalism or related fieldProven aptitude to solve problems, handle crises, and make quick decisions with incomplete informationExceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategyWorking in and/or with large, marketing-oriented companiesEffective team supervision and leadershipExcellent communication skills; verbal and writtenAbility to media train senior clientsCan integrate earned media strategy seamlessly with digital, social and paidStrong presentation skills and the ability to craft strategy for new business presentationsAbility to effectively balance and prioritize multiple projects and deliverablesThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVision401k (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-RJ1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.Weber Shandwick is seeking a spring intern to work across major consumer brands. This is a full-time (40 hours/week), paid internship that will start in January and go through May. This role is hybrid out of our NYC office.The EssentialsThinking: Intellectual curiosity and creativity is a mustStorytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social mediaCommunication: Speak, write and edit succinctly and compellinglyManagement: Meet deadlines, put out fires and multi-task. Work fast, and work wellInterpersonal: Play nice, whether it’s in a team, with a team or independentlyTechnical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus (examples: Cision, Muckrack)Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essentialSpark: Understand what sets you apartWhat You Will Be DoingResearch:Analyze brands using various resources, thoughtful and detailed research helps our bring ideas and plans to lifeEngage:Share big ideas in brainstorms and with teamsPlan: Assist in event coordination and logisticsCreate:Craft written communications including media materials, from briefing books to media pitchesHustle:Pitch stories to media, develop media lists, track placements, etc.Monitor: Track brands in traditional online and social media during one of the biggest sporting events of the year. Previous campaign reporting experience is a plusOrganization: Organize and maintain product closet, check inventory, order product/shipping suppliesProduct send outs: Compile various product mailers and coordinate product shipmentsWhat We Are Looking ForSomeone who has an interest in, and enthusiasm for public relations and consumer brandsAble to work in a dynamic and fast-paced agency environmentStrong writing skills and understanding of the media landscapeStrong attention to detailGo-getter and proactive mindset – you’re willing to go above and beyond your daily tasksA contributing member of the teamRequirements:The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skillsMust be available to work 40 hours a week starting January 2025NYC Salary range: $20.00 – $20.00Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-LC1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.The Brand Group at Weber Shandwick New York has an exciting opportunity for a Senior Associate, Men’s Lifestyle and Sports Media Relations Specialist to join our team. We are looking for a collaborative person with a passion for sports and entertainment and excellent expertise in successfully engaging media professionals.Work with the team to develop successful earned media strategies grounded in men’s lifestyle, spirits and sports insights, including goals and objectives, media targets, pitch angles and engagement approachesBolster creative programming recommendations with a focus on national earned media coverage, while still maintaining relationships with influential regional men’s lifestyle and sports journalistsFacilitate ongoing conversations with top consumer, men’s lifestyle, spirits, pop culture and sports journalists to keep the business top-of-mind throughout, the yearPersuasively pitch media and earn high-profile coverage for clientsProvide input on influencer relations marketing campaigns and tacticsDevelop and manage timelines and weekly action plans to ensure all deadlines on client programs are metBreak down and manage detailed tasks with the account team associated with planning and implementing special public relations eventsAnticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programsInteract with senior management and input feedback into tactics and strategiesQualifications:2+ years of communications experience, preferably in an agency environment or a sports propertyStrong sports media, men’s lifestyle, pop culture and influencer relations skills and relationships at the national, regional and trade/vertical levelPrevious consumer packaged goods and related industries experience is a bonus, but not requiredExcellent communication/presentation skills; verbal and writtenStrong attention to detail and project management skillsOpen to giving and receiving constructive and respectful feedback in a timely mannerDesire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clientsCommitment to personal accountabilityBA or BS in Public Relations, Communications, Journalism or related fieldCapable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphereHigh comfortability level working with athletes and celebrities, without being star struckThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVision401k (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitNYC Salary range: $62,400.00 – $70,000.00Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-SK1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Boston Consumer Practice.We Are SeekingWe are seeking a strong

Manager to join our Media Relations team within our Consumer Practice . You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Manager, you will have the opportunity to work on various top tier brands in various consumer categories.What You Will Be DoingDevelop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectivesMonitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverageGenerate story ideas and topic angles, draft media materials, and pitch media to land earned coverageDevelop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiencesLeverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channelsSupport creative ideation on a consistent basisServe as a role model to team membersParticipation in office-wide initiatives, seminars and meetings to further professional learning and developmentActively participate in agency development and assist with new businessBusiness Acumen – align talent strategies to drive business goalsClient Service – client focus and ability to build trust and rapport across all levelsProactivity – exhibit relentless pursuit for new and innovative talent strategiesCollaboration – build strong relationships at all levels across the organizationCritical Thinking – ask probing questions; anticipate and address critical talent gaps and needsConflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issuesBasic QualificationsBachelor’s Degree in Marketing, Communications, Public Relations4 to 5 years’ relevant experienceThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVision401k (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-SK1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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