Marketing Manager

Duties/Responsibilities:Implement effective application of marketing communications strategies and tactics consistent with brand positioning. Manage all aspects of communication plan including overall strategy, monitoring expenditures, and evaluating effectiveness. Direct internal and external creative groups and vendors in coordinating sales collateral, catalog and price book, print and digital advertising, and in person events. Manage corporate website including maintenance of information and documentation through Product Information Management (PIM) platform, eCommerce, SEO initiatives, and overall user experience. Manage trade show participation including vendor management, pre- and post-show communication and lead tracking. Oversee content development including coordinating Hager written articles, case study development, blogs, Email marketing and general presentations. Manage social media properties through daily monitoring, posting, and content development. Oversee sample program, distribution of marketing materials for sales, and promotional products program. Partner with Product Managers to develop and implement communication plans for new and existing products. Coordinate with sales team to provide needed sales communications and sales training tools. Report on key performance metrics of marketing communications programs. Handle special projects as requested.