Vice President of Marketing (B2C)

Job Description: Are you obsessed with lead generation and ready to take marketing to the next level in the home improvement industry? We’re looking for a dynamic VP of Marketing to own our B2C marketing strategy, driving lead generation and sales growth for a thriving, well-established company.

Key Responsibilities:

Lead Generation Focus: Create and execute powerful B2C lead generation campaigns that boost customer acquisition and sales.

Marketing Leadership: Manage all marketing channels—digital, SEO/SEM, social media, and traditional ads—ensuring consistent and effective messaging.

Sales Funnel Optimization: Streamline the sales funnel for higher conversion rates and maximum ROI.

Team Leadership: Lead and mentor a high-performing marketing team, fostering innovation and accountability.

Data-Driven Strategy: Leverage analytics to optimize campaigns and make informed marketing decisions.

Qualifications:

5+ years of B2C marketing experience with a focus on lead generation.

Proven success in driving results through data-driven strategies.

Strong leadership skills with experience growing and developing teams.

Benefits:

Competitive salary

Health, dental, and vision insurance

401(k) matching and paid time off

If you live for lead generation and thrive on driving growth, we want to hear from you!

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