Senior Director, Sports Property Marketing Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Partnership and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports provides its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Negotiation and Ideation to Execution and Actualization.Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.This role oversees all aspects of sports partnerships that are under multiple client portfolios, as well as manage a team dedicated to support. Our purpose is to provide strategy, consultation, recommendations, and oversight regarding sports rights holders marketing initiatives for Optimum Sports’ clients. This position reports directly into Chief Partnerships & Consulting OfficerDuties & Essential FunctionsLead the Optimum Sports’ Property Marketing GroupWork alongside Optimum Sports account teams across offices by providing consultation, strategic direction, and recommendationsOversee and manage team members within the Property Marketing GroupNegotiate high-level team, league and talent partnershipsManage senior-level relationships on behalf of clients with multiple sports teams and leaguesPresent new partnership opportunities and annual sports strategic recommendations to senior level executivesDesign decks and word documents that convey strategy supported with appropriate research, as neededProduce and interpret relevant research from third party data, industry trades and additional sourcesProactive in identifying new projects and business opportunities with existing clientsRecognize and solve tactical problems; participate in development of strategic solutionsDevelop broad understanding of clients’ business needs, KPI’s, goals and objectivesManage multiple clients and projects simultaneouslyStrong understanding and experience with personal service agreements (PSA), athlete marketing process, workflow, and agent managementStrong knowledge and understanding of sponsorship legal terms and contractual languageExtreme familiarity with in-stadium partnership structure, assets, team dynamics, and overall sponsorship terminologyFamiliar with digital world both related to sports specific sites, as well as social channels and content strategiesFamiliar with traditional sports media assets, strategy, trends, and general terminology supportive in business development and growing Optimum SportsContributes to company initiatives: business pitches and internal projects, as neededEducation & Standards15+ years of relevant experience in sports businessDeep expertise in partnership (rights holder) marketingExtensive sports marketplace contacts networkUndergraduate degree required (preferably Marketing, Business, Sports Management or Communications)Extremely strong communicator and presenter, in person and on conference callsCreative thinker who develops unique ideas, solutions, and programsHighly organized, with the ability to manage and prioritize many simultaneous deliverablesExperience with data, analytics, and measurement solutionsCritical SkillsStrong ability to effectively communicate ideas in both a written and verbal settingsExpert in industry knowledge and understanding of sports marketing and media vernacular and trendsAbility to work well under pressure and deliver assignments under deadlineStrong management skills and the ability to be a strong team leaderHigh level of proficiency in word, excel, power point, online researchSolution oriented mindset with strong problem-solving skillsEfficient, organized and ability to handle multiple tasksSelf-sufficient, enthusiastic, and proactively pursues assignments#LI-JS2This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$140,000—$200,000 USDOmnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice