Deutsch New York
Paid Social Manager
Deutsch New York, New York, New York, us, 10261
We are looking for a Paid Social Manager to join our Media team here at Deutsch NY, working within Growth Marketing and reporting to our Paid Social Director. You’ll be responsible for overseeing daily paid social activities across Meta, TikTok, and Snapchat, with a primary focus on Meta Ads. Experience in managing purchase-optimized campaigns is required.
Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan
Oversee the development and management of campaigns across Meta, TikTok, and Snapchat, to consistently achieve performance goals
Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics
Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation
Work closely with data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
Develop and implement data-driven insights to optimize creative strategies and audience performance
Work with internal teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
4+ years of experience in Meta ads or Paid Social within DTC or media agency settings
Experience in DTC and/or Performance Marketing is required
A strong understanding of Meta Ads Manager is essential, with experience in TikTok,
Snapchat, and other platforms being a plus
Extensive experience executing paid social media strategies, preferably within the DTC space
Familiarity with influencer marketing, whitelisting or spark ads
Certifications in Meta, TikTok and/or Google Analytics are a plus
A strong passion for Paid Social, with an interest in emerging trends and innovations
Detail oriented individual with ability to demonstrate critical and analytical thinking
Ability to multitask in a fast paced environment and work collaboratively across different working styles
Education: BA/BS Marketing, Communications, or other related field
Salary: $90,000.00 - $100,000.00, commensurate with experience.
Location:
NYC Office
Hybrid schedule:
Tuesday - Thursday, in-office or as needed for client meetings.
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Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan
Oversee the development and management of campaigns across Meta, TikTok, and Snapchat, to consistently achieve performance goals
Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics
Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation
Work closely with data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
Develop and implement data-driven insights to optimize creative strategies and audience performance
Work with internal teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
4+ years of experience in Meta ads or Paid Social within DTC or media agency settings
Experience in DTC and/or Performance Marketing is required
A strong understanding of Meta Ads Manager is essential, with experience in TikTok,
Snapchat, and other platforms being a plus
Extensive experience executing paid social media strategies, preferably within the DTC space
Familiarity with influencer marketing, whitelisting or spark ads
Certifications in Meta, TikTok and/or Google Analytics are a plus
A strong passion for Paid Social, with an interest in emerging trends and innovations
Detail oriented individual with ability to demonstrate critical and analytical thinking
Ability to multitask in a fast paced environment and work collaboratively across different working styles
Education: BA/BS Marketing, Communications, or other related field
Salary: $90,000.00 - $100,000.00, commensurate with experience.
Location:
NYC Office
Hybrid schedule:
Tuesday - Thursday, in-office or as needed for client meetings.
#J-18808-Ljbffr